You can try to modelate them with your fingers, but i highly doubt it would work and prevent repeating a problem. It's not so visible, maybe you can put it up :)
I don't think, that "cool name" makes shoes better. I trust Nike, I buy their shoes for a long time and I know they have good quality. Every season I make a research what shoes I need - sporty, casual - and I'm looking for them on Nike webpage or in stores. I choose the model, that fits the best...
I recommend buying shoes in official stores. Sometimes you can find a real bargain and get shoes you want cheaper, but you have certainity that you're buying legit shoes. On pages like this you might get shoes cheaply, but you don't know Nike is Nike or fake Nike.