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Jordan IV Retro "White/Cement" (2012 Release)


Pros: Classic Model/Colorway, Comfortable Fit, Crease-Resistant Toe-Box

Cons: Poor Quality Materials, Creases Quickly on Side of Toe-Box

If there was any shoe I was excited about releasing, it was the Jordan IV "White/Cement", which released February 18th, 2012. Just having gotten back into the sneaker game a few months prior, I was not adequately prepared for the release and ended up striking out. I ended up paying a reseller to get my hands on a pair, which is always a semi-painful process, but it was worth it. At least initially. When I started checking out the shoe, I noticed the plastic-like leather Jordan Brand chose to use for this release, and my joy turned to sadness fairly quickly. After several months of releases and copping stuff from the last few years, this poor quality became even more pronounced, especially after the Military 4s were released later that year. Why they didn't utilize the same leather they did on the Military 4s is beyond me. The quality difference in leather between the two shoes is night and day. All that being said, this shoe is still one of my favorites in my collection, as far as wearability is concerned. No shoe got as much play in 2012, besides the White Cement 3s, but that was a 2011 release. If they had went with higher-quality materials, this would've been one of the illest releases for years to come.


The shoes are fairly comfortable, and provide enough support for my daily needs (walking a couple miles every day around town). With a classic colorway like this, it's pretty hard to find something that won't match with them, at least in my closet. Then again, I'm a mostly Black/White/Grey/Red kind of guy, so naturally, most of the OG Jordan colorways are gonna work well with my wardrobe. Overall, this shoe was a disappointment, due to the lack of quality materials, and the fact that we'd waited 13 long years for this colorway to make its return on this model. Hopefully, Jordan Brand hears us, the consumers, and gets the next releases right, although I have a feeling our cries are falling on deaf ears. But hey, I'm not trying to fool anyone; I'll be copping, just like the rest of us. The quality isn't bad, not by any stretch. It's just not great, save for a few releases here and there (the Cavs and Bred 4s come to mind, at least in 2012).


Pros: These sneaker are cant all year round and it it very hard to find an outfit that you can wear them with.

Cons: Very hard to put down, which causes wear and tear, and purchase of a new pair

My favorite pair of sneakers of all time.


Pros: Can be worn with everything, comfortable, nice looking shoes

Cons: White so easy stains, creases with age

If I should keep one pair of Jordans from my collection, that'd be the one.

This pair is timeless, it will pretty much be wearable with everything, it is very comfortable and you can't go wrong with white shoes.


Pros: Crease resistant, OG style box

Cons: Stiff leather makes uncomfortable for long wears, quick yellowing net, synthetic leather

Solid reretro for the White Cement IV colorway. The tech grey is closer to the OG IV's with a darker hint of grey. however I still would've perfected the lighter grey as used on the '99 retro, and '12 sample pair. Solid shoe for those who want them you'll not be disappointed.


Pros: looks nice, Amazing color way,

Cons: Fits down right tight

All around nice shoe has some things about the quality but its still a classic color way and the hang tags a nice added thing but its tight and fits funny but when you break them in their nice the just wear around but not like beaters 


Pros: Very comfortable

Cons: Leather quality is alittle low. Black splatter paint smothers off when cleaning.

One of my favorite Jordans. I usually wear my sneakers loose and this shoe is perfect for that. 

One problem I have is when the shoe creases the leather just kindof seems to crumble and it is really hard to get rid of.

Also the black splatter paint smudges off when cleaning.


Pros: Nice color that goes with almost everything.

Cons: Creasing. Hard to keep white.

This is one of the best color ways but the way the shoe was launched did it no justice.
Jordan IV Retro "White/Cement" (2012 Release)

2012 Edition

Release Year2012
Model Name/TypeMPNEAN/UPC
Jordan IV/Retro308497103308497103
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