Originally Posted by FlatbushFiyah23
Agreed...I think a huge misconception in society today is that social media makes everyone more relevant. I think it works for some people in certain industries but I don't necessariiy think it works for artists in music. I for will say I don't care what Cole does every day nor do I think anyone of us needs to know but the way he uses social media to give info about his music and drop songs etc is EXACTLY what the fans need from him. For those that disagree I would ask well what more do you want him to do on social media?
I see your point, and they are very valid/right. Could totally see the logic behind this.
However, IMO he could be a much bigger artist if he capitalizes on his potential impact on social media. Do I care about if he's active on social media? **** no. But then again, I think social media has been a detriment to our society, for it allows people to live on the internet, and desensitizes us to actual physical human interaction. Furthermore, social media makes people far more important than they are, and it can kind of create a fictional hierarchy of sorts in regards to that...but whatever.
Back to Cole. As I stated, I don't care about whether or not he's active on social media but there are a lot of fans,and even more potential fans who do. What Cole said in that piece is absolutely right...if this was the 90's. This is a new era. You have to, sooner or later adjust to the times. I'm in the music biz a bit, (or at least trying to get my feet wet) and we discuss this. Fans have a more personal relationship with artist than ever before. If you only tweet, or IG when you are dropping music, it can easily bite you in the *** when you decide to drop something, for it could potentially appear that you only use/care about your fans when you need them I.E. when I decide to drop an album, song, single, etc.
Hopefully it doesn't bite him in the butt when the album drops, but Power Trip isn't selling the way I thought it would, and If the album doesn't move as many units as one may assume, the lack of social media could play a part. In a way, you're taking your fans for granted by only acknowledging them when you need them.