When it really comes down to promote his solo debut, I believe he'll receive a very good push. He's already been on tour with Hov (that's gotta count for something), his catalog more than certifies his talent and he's already been on the cover of a few magazines. I just feel his debut album is gonna be on some soulful type *$#. Nothing wrong with that, but what Anthony Hamilton's Come From Where I'm From was to R&B, I think Cole's album will be to rap. He'll have successful singles, but overall the album is gonna on some OD replay value type quality. Crazy comparison, I know.
He's already worked with No I.D. and Pharrell, so we can't say he's not being afford talent to work with. Plus you know the Hov collab is coming and sooner or later he's going to do a song with Drake.