Originally Posted by sunshineblotters
Originally Posted by RFX45
It more than doubled its budget, I don't think it's a flop, it just didn't make as much as people thought it would.
You only keep half of the box office. So yah they more than broke even, not by much. But there are some movies with marketing budgets almost as big as the production budget. They never release marketing budgets but I guarantee its more than the $24.75M. Meaning it hasnt broke even yet.
Movies are a business not art. Unless they sold a ridiculous amount of merch it is a flop. And for a children's movie that is not a good ROI. Maybe for Dreamworks. They seem to have as many misses as hits.
Not 100% true, before all these comic book flicks made big bucks, these comic book films only doubled their budget (or a little bit more). Look at Blade/Blade II, Incredible Hulk, Xmen, Hellboy, etc... including the one-time films like V for Vendetta and Constantine, none of those are considered flops.
Now John Carter with a $250m budget and only made $285 worldwide, now that's a flop.
HITYD isn't done with it's run in the theaters yet and it still going to get plenty of bluray sales and their merchandising can't be that bad, it's still a kids movie unlike the likes of Blade or even RIddick which barely made double it's budget but already got a green light for another sequel.
Man of Steel has reportedly made its budget back just from the advertising and merchandising licenses even before the film released.
For a more detailed read on how much money these films have to make to be successful, you can read on here: http://io9.com/5747305/how-much-money-does-a-movie-need-to-make-to-be-profitable
Lots of factors comes to play like domestic numbers, foreign numbers and even the theaters contract with the films and such. In some cases, the studios can even make money even if the movie doesn't make it's budget back:
And in some cases, a studio will actually have less money at stake than the film's production budget — sometimes, the distributor will just acquire an already-made film for a small fee, plus marketing costs, says Gitesh Pandya with BoxOfficeGuru.com. In those cases, the studio can make a profit even if the film doesn't make back its production budget.
So how do you know if the box-office gods have smiled enough on your favorite movie that studios are likely to greenlight similar films?
The short answer is, it depends on a number of factors, but a rule of thumb seems to be that the film needs to make twice its production budget globally.
Which HTTYD2 is on right now and they still getting a few mil every week and probably had a good couple more weeks left to a month before it is completely removed.