Nike your creative genius is not showing.

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May 3, 2010
And it's not a good thing. What the hell?

Some of their recent releases:

Hyperdunk = Hyperize + Fuse technology = Hyperfuse
Air Max 2009/2010 = Air Max 360
Trainer 1 = "Inspired" by Air Trainer 1
SC 2010 = "Inspired" by Bo Jackson SC
Hurache Trainers = "Inspired" by OG Huarache Trainers
Flywire = "Inspired" by Oral B Floss

Nike's R&D is stale as hell. They don't make any shoe that goes against the grain. I know I'm reaching with this, but even Reebok is moving out of their comfort zone by doing ZigTech.

Lets face it: The majority of Nike's shoes (except for the Running shoes) are not even that comfortable. The Trainer 1s I had chafed the %+%+ out of my toe and caused an ingrown toenail. Sorry for the visual. No Zoom Air and an airbag with a serious eating disorder. God was doing me a favor by making me lose them on accident. I'm tired of Nike riding off of their name and their popularity, and their little false-promises that they seem to give off when introducing a new shoe. It's about time their so-called creativity came up with something original for once. If the shoe is not even comfortable, then design something crazy like those Air Carnivores, so that I can feel better about wasting money on a low-quality product.

End rant. Please agree with me.
 
And it's not a good thing. What the hell?

Some of their recent releases:

Hyperdunk = Hyperize + Fuse technology = Hyperfuse
Air Max 2009/2010 = Air Max 360
Trainer 1 = "Inspired" by Air Trainer 1
SC 2010 = "Inspired" by Bo Jackson SC
Hurache Trainers = "Inspired" by OG Huarache Trainers
Flywire = "Inspired" by Oral B Floss

Nike's R&D is stale as hell. They don't make any shoe that goes against the grain. I know I'm reaching with this, but even Reebok is moving out of their comfort zone by doing ZigTech.

Lets face it: The majority of Nike's shoes (except for the Running shoes) are not even that comfortable. The Trainer 1s I had chafed the %+%+ out of my toe and caused an ingrown toenail. Sorry for the visual. No Zoom Air and an airbag with a serious eating disorder. God was doing me a favor by making me lose them on accident. I'm tired of Nike riding off of their name and their popularity, and their little false-promises that they seem to give off when introducing a new shoe. It's about time their so-called creativity came up with something original for once. If the shoe is not even comfortable, then design something crazy like those Air Carnivores, so that I can feel better about wasting money on a low-quality product.

End rant. Please agree with me.
 
Originally Posted by TurboMan

And it's not a good thing. What the hell?

Some of their recent releases:

Hyperdunk = Hyperize + Fuse technology = Hyperfuse
Air Max 2009/2010 = Air Max 360
Trainer 1 = "Inspired" by Air Trainer 1
SC 2010 = "Inspired" by Bo Jackson SC
Hurache Trainers = "Inspired" by OG Huarache Trainers
Flywire = "Inspired" by Oral B Floss

Nike's R&D is stale as hell. They don't make any shoe that goes against the grain. I know I'm reaching with this, but even Reebok is moving out of their comfort zone by doing ZigTech.

Lets face it: The majority of Nike's shoes (except for the Running shoes) are not even that comfortable. The Trainer 1s I had chafed the %+%+ out of my toe and caused an ingrown toenail. Sorry for the visual. No Zoom Air and an airbag with a serious eating disorder. God was doing me a favor by making me lose them on accident. I'm tired of Nike riding off of their name and their popularity, and their little false-promises that they seem to give off when introducing a new shoe. It's about time their so-called creativity came up with something original for once. If the shoe is not even comfortable, then design something crazy like those Air Carnivores, so that I can feel better about wasting money on a low-quality product.

End rant. Please agree with me.

Hello,

I am Nat Turner, and I approve of this message.
  
 
Originally Posted by TurboMan

And it's not a good thing. What the hell?

Some of their recent releases:

Hyperdunk = Hyperize + Fuse technology = Hyperfuse
Air Max 2009/2010 = Air Max 360
Trainer 1 = "Inspired" by Air Trainer 1
SC 2010 = "Inspired" by Bo Jackson SC
Hurache Trainers = "Inspired" by OG Huarache Trainers
Flywire = "Inspired" by Oral B Floss

Nike's R&D is stale as hell. They don't make any shoe that goes against the grain. I know I'm reaching with this, but even Reebok is moving out of their comfort zone by doing ZigTech.

Lets face it: The majority of Nike's shoes (except for the Running shoes) are not even that comfortable. The Trainer 1s I had chafed the %+%+ out of my toe and caused an ingrown toenail. Sorry for the visual. No Zoom Air and an airbag with a serious eating disorder. God was doing me a favor by making me lose them on accident. I'm tired of Nike riding off of their name and their popularity, and their little false-promises that they seem to give off when introducing a new shoe. It's about time their so-called creativity came up with something original for once. If the shoe is not even comfortable, then design something crazy like those Air Carnivores, so that I can feel better about wasting money on a low-quality product.

End rant. Please agree with me.

Hello,

I am Nat Turner, and I approve of this message.
  
 
Originally Posted by TurboMan

And it's not a good thing. What the hell?

Some of their recent releases:

Hyperdunk = Hyperize + Fuse technology = Hyperfuse
Air Max 2009/2010 = Air Max 360
Trainer 1 = "Inspired" by Air Trainer 1
SC 2010 = "Inspired" by Bo Jackson SC
Hurache Trainers = "Inspired" by OG Huarache Trainers
Flywire = "Inspired" by Oral B Floss

Nike's R&D is stale as hell. They don't make any shoe that goes against the grain. I know I'm reaching with this, but even Reebok is moving out of their comfort zone by doing ZigTech.

Lets face it: The majority of Nike's shoes (except for the Running shoes) are not even that comfortable. The Trainer 1s I had chafed the %+%+ out of my toe and caused an ingrown toenail. Sorry for the visual. No Zoom Air and an airbag with a serious eating disorder. God was doing me a favor by making me lose them on accident. I'm tired of Nike riding off of their name and their popularity, and their little false-promises that they seem to give off when introducing a new shoe. It's about time their so-called creativity came up with something original for once. If the shoe is not even comfortable, then design something crazy like those Air Carnivores, so that I can feel better about wasting money on a low-quality product.

End rant. Please agree with me.
Hyperdunk and Hyperize had flywire and lunarite...Fuse is a new technology all together
Air Max 360's had a pebax cage in the air unit which lead to a slightly heavier shoe...AM 09/10 did not have that hence a better fitting sneaker
Trainer 1 was an update to a sneaker people loved and yes most people did have to go up a half size
SC 2010 had a new exaggerated diamondflex in the forefoot with the flywire adding tons of support through the midfoot
Huarache trainers updated with zoom....who doesnt want that
And flywire is an improvement over just throwing leather or synthetic over more sneakers
Its made of vectran fibers making it 10 times stronger then kevlar stitch...

So....yea....I dont agree
 
Originally Posted by TurboMan

And it's not a good thing. What the hell?

Some of their recent releases:

Hyperdunk = Hyperize + Fuse technology = Hyperfuse
Air Max 2009/2010 = Air Max 360
Trainer 1 = "Inspired" by Air Trainer 1
SC 2010 = "Inspired" by Bo Jackson SC
Hurache Trainers = "Inspired" by OG Huarache Trainers
Flywire = "Inspired" by Oral B Floss

Nike's R&D is stale as hell. They don't make any shoe that goes against the grain. I know I'm reaching with this, but even Reebok is moving out of their comfort zone by doing ZigTech.

Lets face it: The majority of Nike's shoes (except for the Running shoes) are not even that comfortable. The Trainer 1s I had chafed the %+%+ out of my toe and caused an ingrown toenail. Sorry for the visual. No Zoom Air and an airbag with a serious eating disorder. God was doing me a favor by making me lose them on accident. I'm tired of Nike riding off of their name and their popularity, and their little false-promises that they seem to give off when introducing a new shoe. It's about time their so-called creativity came up with something original for once. If the shoe is not even comfortable, then design something crazy like those Air Carnivores, so that I can feel better about wasting money on a low-quality product.

End rant. Please agree with me.
Hyperdunk and Hyperize had flywire and lunarite...Fuse is a new technology all together
Air Max 360's had a pebax cage in the air unit which lead to a slightly heavier shoe...AM 09/10 did not have that hence a better fitting sneaker
Trainer 1 was an update to a sneaker people loved and yes most people did have to go up a half size
SC 2010 had a new exaggerated diamondflex in the forefoot with the flywire adding tons of support through the midfoot
Huarache trainers updated with zoom....who doesnt want that
And flywire is an improvement over just throwing leather or synthetic over more sneakers
Its made of vectran fibers making it 10 times stronger then kevlar stitch...

So....yea....I dont agree
 
I somewhat agree..

The whole cross training genre was one upgrade after another from the very beginning. For Nike to be slammed for a hyperize and fuse combo is absurd. It's simply evolution at work. An actual progression.

Where I don't see a true progression is the new trainer 1. Almost every one knows that back in 2005, Tinker himself, designed a rebirth cross trainer. Fit with seamless stitching, premium materials, new age velcro, shank plates, fore and heel zoom air. Your true rebirth shoe. The model failed, ended up at outlets. With zero marketing behind it, Nike let one of the best shoes of the past 20 years fail... Let's welcome ourselves to summer 2009. Nike gets the backing of superstar athletes, invites every blog and website owner out there for a "training event" and the "rebirth" shoe is born. Tell me how a shoe far superior in every facet, fails, and a shoe, Nike themselves hypes up as the next best thing, is successful? Perfecting marketing is the answer.. It's scary what they can create and have become successful and "trend setting".

Now the ACG genre gets a pass. or a passing grade. They have come up with innovative designs.

But I tend to agree TurboMan with your general message. They are marketing kings. Repackaging inferior products and pushing their marketing genius.

In some respects, I think they fear some technologies reigning supreme over others. I can think of maybe a half dozen models that have full length (fore and heel) zoom air. It's what was in, in the late 90s, and everyone seems to love it still to this day. But that continued plateau of zoom doesn't sell shoes. They need something NEW... The sad thing is, the KD IIs, the Hyperfuses, all only have one set of zoom air in their shoes.. They are progressing but instantly going back decades with their decision.

Inspiration shoes are fine if they actually improve on the model..
-Zoom air for the huaraches huh? Yeah, in one place, and a high price tag. THE OGs had full length encapsulated airbags.
-SC 2010s have air and foam in the same areas as the 1990 original. Where is the true improvement? Synthetic suedes that have been proven to weigh the same as real materials? I have a pair of '91 solo flights that have this same sort of cushion setup.
-KD IIs and Hyperfuses featuring zoom air that no one would even touch in early 2000 with zoom air in just one spot.. The Ultraflights are laughing in your face. Even your zoom flight 95s (full length air).

It's mind boggling what's being fed to us. Once you realize the nuts and bolts of certain shoes and models and what we had in the past, it's scary looking ahead.

Nike recently has been going with a blazer midsole/outsole on various retros with a inspiration upper.. This model features no air and a relatively high sticker price. It goes back to the late 70s. All foam baby! They build air and now don't want to use it in their shoes? Either consumers are accepting of this apparent downgrade or are unaware.

It's not just creativity on a looks perspective, for me at least, like the title of this thread says, but it goes back to a creativity with the whole cushioning setup on various shoes.

and with that, my weekly rant is over
pimp.gif
 
I somewhat agree..

The whole cross training genre was one upgrade after another from the very beginning. For Nike to be slammed for a hyperize and fuse combo is absurd. It's simply evolution at work. An actual progression.

Where I don't see a true progression is the new trainer 1. Almost every one knows that back in 2005, Tinker himself, designed a rebirth cross trainer. Fit with seamless stitching, premium materials, new age velcro, shank plates, fore and heel zoom air. Your true rebirth shoe. The model failed, ended up at outlets. With zero marketing behind it, Nike let one of the best shoes of the past 20 years fail... Let's welcome ourselves to summer 2009. Nike gets the backing of superstar athletes, invites every blog and website owner out there for a "training event" and the "rebirth" shoe is born. Tell me how a shoe far superior in every facet, fails, and a shoe, Nike themselves hypes up as the next best thing, is successful? Perfecting marketing is the answer.. It's scary what they can create and have become successful and "trend setting".

Now the ACG genre gets a pass. or a passing grade. They have come up with innovative designs.

But I tend to agree TurboMan with your general message. They are marketing kings. Repackaging inferior products and pushing their marketing genius.

In some respects, I think they fear some technologies reigning supreme over others. I can think of maybe a half dozen models that have full length (fore and heel) zoom air. It's what was in, in the late 90s, and everyone seems to love it still to this day. But that continued plateau of zoom doesn't sell shoes. They need something NEW... The sad thing is, the KD IIs, the Hyperfuses, all only have one set of zoom air in their shoes.. They are progressing but instantly going back decades with their decision.

Inspiration shoes are fine if they actually improve on the model..
-Zoom air for the huaraches huh? Yeah, in one place, and a high price tag. THE OGs had full length encapsulated airbags.
-SC 2010s have air and foam in the same areas as the 1990 original. Where is the true improvement? Synthetic suedes that have been proven to weigh the same as real materials? I have a pair of '91 solo flights that have this same sort of cushion setup.
-KD IIs and Hyperfuses featuring zoom air that no one would even touch in early 2000 with zoom air in just one spot.. The Ultraflights are laughing in your face. Even your zoom flight 95s (full length air).

It's mind boggling what's being fed to us. Once you realize the nuts and bolts of certain shoes and models and what we had in the past, it's scary looking ahead.

Nike recently has been going with a blazer midsole/outsole on various retros with a inspiration upper.. This model features no air and a relatively high sticker price. It goes back to the late 70s. All foam baby! They build air and now don't want to use it in their shoes? Either consumers are accepting of this apparent downgrade or are unaware.

It's not just creativity on a looks perspective, for me at least, like the title of this thread says, but it goes back to a creativity with the whole cushioning setup on various shoes.

and with that, my weekly rant is over
pimp.gif
 
i agree. but that doesn't make me stop buying them.
smh.gif
at myself.
 
i agree. but that doesn't make me stop buying them.
smh.gif
at myself.
 
Originally Posted by WallyHopp

I somewhat agree..

The whole cross training genre was one upgrade after another from the very beginning. For Nike to be slammed for a hyperize and fuse combo is absurd. It's simply evolution at work. An actual progression.

Where I don't see a true progression is the new trainer 1. Almost every one knows that back in 2005, Tinker himself, designed a rebirth cross trainer. Fit with seamless stitching, premium materials, new age velcro, shank plates, fore and heel zoom air. Your true rebirth shoe. The model failed, ended up at outlets. With zero marketing behind it, Nike let one of the best shoes of the past 20 years fail... Let's welcome ourselves to summer 2009. Nike gets the backing of superstar athletes, invites every blog and website owner out there for a "training event" and the "rebirth" shoe is born. Tell me how a shoe far superior in every facet, fails, and a shoe, Nike themselves hypes up as the next best thing, is successful? Perfecting marketing is the answer.. It's scary what they can create and have become successful and "trend setting".

Now the ACG genre gets a pass. or a passing grade. They have come up with innovative designs.

But I tend to agree TurboMan with your general message. They are marketing kings. Repackaging inferior products and pushing their marketing genius.

In some respects, I think they fear some technologies reigning supreme over others. I can think of maybe a half dozen models that have full length (fore and heel) zoom air. It's what was in, in the late 90s, and everyone seems to love it still to this day. But that continued plateau of zoom doesn't sell shoes. They need something NEW... The sad thing is, the KD IIs, the Hyperfuses, all only have one set of zoom air in their shoes.. They are progressing but instantly going back decades with their decision.

Inspiration shoes are fine if they actually improve on the model..
-Zoom air for the huaraches huh? Yeah, in one place, and a high price tag. THE OGs had full length encapsulated airbags.
-SC 2010s have air and foam in the same areas as the 1990 original. Where is the true improvement? Synthetic suedes that have been proven to weigh the same as real materials? I have a pair of '91 solo flights that have this same sort of cushion setup.
-KD IIs and Hyperfuses featuring zoom air that no one would even touch in early 2000 with zoom air in just one spot.. The Ultraflights are laughing in your face. Even your zoom flight 95s (full length air).

It's mind boggling what's being fed to us. Once you realize the nuts and bolts of certain shoes and models and what we had in the past, it's scary looking ahead.

Nike recently has been going with a blazer midsole/outsole on various retros with a inspiration upper.. This model features no air and a relatively high sticker price. It goes back to the late 70s. All foam baby! They build air and now don't want to use it in their shoes? Either consumers are accepting of this apparent downgrade or are unaware.

It's not just creativity on a looks perspective, for me at least, like the title of this thread says, but it goes back to a creativity with the whole cushioning setup on various shoes.

and with that, my weekly rant is over
pimp.gif


Here is the challenge for Nike. Make a high quality performance product, without AIR of any kind. Nike has painted themselves in a corner with this AIR thing, The new EVA that is being used is so much more efficient, than anything that Nike is using today. The point of a cushioning system is for IMPACT PROTECTION, in which Air, Max or Zoom, has never been proven to be really effective at doing what it is supposed to do. Hype says that it does something, but all I see AIR doing, is selling shoes. I love the fact that Nike running shoes are scoffed at, as those who are serious about their running, do not go to Nike first when looking for a high quality, really durable, running shoe. Nike had to create a HOH style running shop in NYC, so they could market, then and try to sell their own product, one that is rejected by the more serious running shops.

If the hoops sneaker crowd were more prone to quality over hype and peer pressure, Nike would get its proverbial $$@ kicked in this department as well.

Plastic kicks? Are you kidding me? Then for a buck fiddy???? Wasn't PAYLESS ridiculed for this some years ago????? 
 
Originally Posted by WallyHopp

I somewhat agree..

The whole cross training genre was one upgrade after another from the very beginning. For Nike to be slammed for a hyperize and fuse combo is absurd. It's simply evolution at work. An actual progression.

Where I don't see a true progression is the new trainer 1. Almost every one knows that back in 2005, Tinker himself, designed a rebirth cross trainer. Fit with seamless stitching, premium materials, new age velcro, shank plates, fore and heel zoom air. Your true rebirth shoe. The model failed, ended up at outlets. With zero marketing behind it, Nike let one of the best shoes of the past 20 years fail... Let's welcome ourselves to summer 2009. Nike gets the backing of superstar athletes, invites every blog and website owner out there for a "training event" and the "rebirth" shoe is born. Tell me how a shoe far superior in every facet, fails, and a shoe, Nike themselves hypes up as the next best thing, is successful? Perfecting marketing is the answer.. It's scary what they can create and have become successful and "trend setting".

Now the ACG genre gets a pass. or a passing grade. They have come up with innovative designs.

But I tend to agree TurboMan with your general message. They are marketing kings. Repackaging inferior products and pushing their marketing genius.

In some respects, I think they fear some technologies reigning supreme over others. I can think of maybe a half dozen models that have full length (fore and heel) zoom air. It's what was in, in the late 90s, and everyone seems to love it still to this day. But that continued plateau of zoom doesn't sell shoes. They need something NEW... The sad thing is, the KD IIs, the Hyperfuses, all only have one set of zoom air in their shoes.. They are progressing but instantly going back decades with their decision.

Inspiration shoes are fine if they actually improve on the model..
-Zoom air for the huaraches huh? Yeah, in one place, and a high price tag. THE OGs had full length encapsulated airbags.
-SC 2010s have air and foam in the same areas as the 1990 original. Where is the true improvement? Synthetic suedes that have been proven to weigh the same as real materials? I have a pair of '91 solo flights that have this same sort of cushion setup.
-KD IIs and Hyperfuses featuring zoom air that no one would even touch in early 2000 with zoom air in just one spot.. The Ultraflights are laughing in your face. Even your zoom flight 95s (full length air).

It's mind boggling what's being fed to us. Once you realize the nuts and bolts of certain shoes and models and what we had in the past, it's scary looking ahead.

Nike recently has been going with a blazer midsole/outsole on various retros with a inspiration upper.. This model features no air and a relatively high sticker price. It goes back to the late 70s. All foam baby! They build air and now don't want to use it in their shoes? Either consumers are accepting of this apparent downgrade or are unaware.

It's not just creativity on a looks perspective, for me at least, like the title of this thread says, but it goes back to a creativity with the whole cushioning setup on various shoes.

and with that, my weekly rant is over
pimp.gif


Here is the challenge for Nike. Make a high quality performance product, without AIR of any kind. Nike has painted themselves in a corner with this AIR thing, The new EVA that is being used is so much more efficient, than anything that Nike is using today. The point of a cushioning system is for IMPACT PROTECTION, in which Air, Max or Zoom, has never been proven to be really effective at doing what it is supposed to do. Hype says that it does something, but all I see AIR doing, is selling shoes. I love the fact that Nike running shoes are scoffed at, as those who are serious about their running, do not go to Nike first when looking for a high quality, really durable, running shoe. Nike had to create a HOH style running shop in NYC, so they could market, then and try to sell their own product, one that is rejected by the more serious running shops.

If the hoops sneaker crowd were more prone to quality over hype and peer pressure, Nike would get its proverbial $$@ kicked in this department as well.

Plastic kicks? Are you kidding me? Then for a buck fiddy???? Wasn't PAYLESS ridiculed for this some years ago????? 
 
I see "AIR" as a more of a durability factor. All foam products have a shelf life or lifespan. Just like running shoes, where we all know, they have a XXX mile life before they just aren't providing protection. Air bags, at least the encapsulated kind, appear to have a true longevity. Which may be the reason why Nike is going away from that in many areas. Why create a shoe that will last and have cushion for the next 6 years? Let's go the running shoe route and have foam that will eventually "bottom out". I just don't see AIR as a gimmick like you do. In Fact, I want more shoes to protect that longevity. Do you have any current shoes that you think you can wear in 15 years with current technology?

I believe Nike has already begun making quality shoes without air, if you believe in the Lunar technology. I don't see how they painted themselves in a corner when a lot of their shoes are ALREADY using less and less air. Do they know its a "gimmick product" and are using more foams now, or is it simply a cost issue where they feel consumers are better without air. I just don't understand how consumers are suckers for air when air usage is likely at an all time LOW... Maybe on a retro front with shotty materials??
 
I see "AIR" as a more of a durability factor. All foam products have a shelf life or lifespan. Just like running shoes, where we all know, they have a XXX mile life before they just aren't providing protection. Air bags, at least the encapsulated kind, appear to have a true longevity. Which may be the reason why Nike is going away from that in many areas. Why create a shoe that will last and have cushion for the next 6 years? Let's go the running shoe route and have foam that will eventually "bottom out". I just don't see AIR as a gimmick like you do. In Fact, I want more shoes to protect that longevity. Do you have any current shoes that you think you can wear in 15 years with current technology?

I believe Nike has already begun making quality shoes without air, if you believe in the Lunar technology. I don't see how they painted themselves in a corner when a lot of their shoes are ALREADY using less and less air. Do they know its a "gimmick product" and are using more foams now, or is it simply a cost issue where they feel consumers are better without air. I just don't understand how consumers are suckers for air when air usage is likely at an all time LOW... Maybe on a retro front with shotty materials??
 
Originally Posted by WallyHopp

I see "AIR" as a more of a durability factor. All foam products have a shelf life or lifespan. Just like running shoes, where we all know, they have a XXX mile life before they just aren't providing protection. Air bags, at least the encapsulated kind, appear to have a true longevity. Which may be the reason why Nike is going away from that in many areas. Why create a shoe that will last and have cushion for the next 6 years? Let's go the running shoe route and have foam that will eventually "bottom out". I just don't see AIR as a gimmick like you do. In Fact, I want more shoes to protect that longevity. Do you have any current shoes that you think you can wear in 15 years with current technology?

I believe Nike has already begun making quality shoes without air, if you believe in the Lunar technology. I don't see how they painted themselves in a corner when a lot of their shoes are ALREADY using less and less air. Do they know its a "gimmick product" and are using more foams now, or is it simply a cost issue where they feel consumers are better without air. I just don't understand how consumers are suckers for air when air usage is likely at an all time LOW... Maybe on a retro front with shotty materials??
Nike still markets itself under the guise of AIR, regardless of what they are actually using. 

There was a time when all shoes projected longevity, long before the invention of "Air" as a cushioning system. We all know of guys who played in one pair of shoes for a full season in the NBA, when there was nothing but a cork footbed acting the cushioning element. Quality is quality. I personally can still get it done in a pair of vintage Adidas superstars or Pro Models, but the newer stuff that is out, is a bit more fun to try and play in. It doesn't make it better, especially since the newer shoes seem to increase the risk of injury to the ankle and foot. Left alone, the foot does just fine. Too much interference, then the shoes becomes an orthopedic device.

That was a bit of a ramble there, but Nike's main "tech" is Air, and they would be nothing without it. Before Jordan and the first Air based shoes, Nike was floundering. They tried to add a new element with Shox, but that failed to catch on and last. 

Nike hasn't made durable, high quality shoes consistently in years. They were considered, then still are in some sectors, a joke in the running community, If they were to stop using air altogether, this would mean that their vaunted "tech" simply sucked in the first place. That is the corner they are stuck in.

Durability is needed, quality is job one, and Nike is not known for either.

But they do know how to hype! 

  
 
Originally Posted by WallyHopp

I see "AIR" as a more of a durability factor. All foam products have a shelf life or lifespan. Just like running shoes, where we all know, they have a XXX mile life before they just aren't providing protection. Air bags, at least the encapsulated kind, appear to have a true longevity. Which may be the reason why Nike is going away from that in many areas. Why create a shoe that will last and have cushion for the next 6 years? Let's go the running shoe route and have foam that will eventually "bottom out". I just don't see AIR as a gimmick like you do. In Fact, I want more shoes to protect that longevity. Do you have any current shoes that you think you can wear in 15 years with current technology?

I believe Nike has already begun making quality shoes without air, if you believe in the Lunar technology. I don't see how they painted themselves in a corner when a lot of their shoes are ALREADY using less and less air. Do they know its a "gimmick product" and are using more foams now, or is it simply a cost issue where they feel consumers are better without air. I just don't understand how consumers are suckers for air when air usage is likely at an all time LOW... Maybe on a retro front with shotty materials??
Nike still markets itself under the guise of AIR, regardless of what they are actually using. 

There was a time when all shoes projected longevity, long before the invention of "Air" as a cushioning system. We all know of guys who played in one pair of shoes for a full season in the NBA, when there was nothing but a cork footbed acting the cushioning element. Quality is quality. I personally can still get it done in a pair of vintage Adidas superstars or Pro Models, but the newer stuff that is out, is a bit more fun to try and play in. It doesn't make it better, especially since the newer shoes seem to increase the risk of injury to the ankle and foot. Left alone, the foot does just fine. Too much interference, then the shoes becomes an orthopedic device.

That was a bit of a ramble there, but Nike's main "tech" is Air, and they would be nothing without it. Before Jordan and the first Air based shoes, Nike was floundering. They tried to add a new element with Shox, but that failed to catch on and last. 

Nike hasn't made durable, high quality shoes consistently in years. They were considered, then still are in some sectors, a joke in the running community, If they were to stop using air altogether, this would mean that their vaunted "tech" simply sucked in the first place. That is the corner they are stuck in.

Durability is needed, quality is job one, and Nike is not known for either.

But they do know how to hype! 

  
 
if you all think NIKE is that bad and offers such horrible quality then why keep coming here and why keep buying the products? Sure the marketing is a key factor but if they were as bad as some portray people would not come back year after year.
 
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