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Under Armour?

post #1 of 3630
Thread Starter 
so whats up? are we ever gonna see any of these under armour basketball shoes release?
post #2 of 3630
Thread Starter 
so whats up? are we ever gonna see any of these under armour basketball shoes release?
post #3 of 3630
From yesterday's Baltimore Sun...


Nike made its mark with Michael Jordan sneakers in the 1980s, eventually wresting near-total control of the U.S. basketball shoe market from Adidas, Reebok and other smaller players.

Now, Baltimore sports apparel company Under Armour Inc. is trying to gain a foothold in the fiercely competitive business with its first-ever basketball shoe collection, which was unveiled Thursday and will hit stores in limited numbers in November.

The step is a crucial one for Under Armour, whose footwear business has been struggling even as executives consider it a key part of the corporate growth strategy. Building a successful sneaker business can help Under Armour cement its brand as a major player in the athletic industry, open new distribution channels and increase revenue, said Gene McCarthy, the senior vice president of footwear at Under Armour who had spent two decades at Nike.





Basketball shoes, in particular, hold pop culture significance — and can be marketing and retail gold. Jordans have become collectibles and can fetch hundreds of dollars, with lines forming outside stores for the debut of the latest version, the first of which Nike launched in 1985.

The basketball shoe category is a "powerful one and a very lucrative one," McCarthy said. "On the other hand, it's not a category to be fooled with."

Trying to make inroads in the $2.4 billion U.S. basketball shoe market is especially difficult, considering that Nike controls 95 percent of it, said Matt Powell, chief retail analyst at research company SportsONESource. Nike also owns the Jordan and Converse brands.

Brandon Jennings of the NBA's Milwaukee Bucks, a top young player, will serve as the face of Under Armour's Micro G Black Ice — the centerpiece of the four-shoe collection — and will wear the shoe during the upcoming season. The shoe name was inspired by Jennings' on- and off-the-court presence, his fashion and playing style.

Under Armour debuted the shoes at an exclusive media party Thursday evening at the penthouse of the Cooper Square Hotel in New York City.

Under Armour contends its Micro G technology is a lightweight alternative to heavier, thicker foams, giving athletes increased quickness, improved turning ability and enhanced elevation. Prices for the Under Armour shoes range from $80 up to $110 for the Micro G Black Ice.

The company has tried to make inroads in the athletic footwear market before, including the disappointing launch of its running shoe in January 2009. But to truly make market gains, Under Armour has to establish a basketball shoe presence, Powell said.

"If Nike is the brand you want to go after, you have to get them at basketball shoes," he said.

Sonny Vaccaro, an industry luminary who once worked for Nike, Reebok and Adidas, said Under Armour could become a competitive No. 2 player in the market because its shoes are fresh and new.

"Your competition isn't Nike. That game is over," said Vaccaro. "You have to compete against the others."

Vaccaro signed Jordan to his first shoe deal at Nike and helped create the shoes' endorsement frenzy that followed with other NBA players. He also served as Jennings' unpaid adviser and brought him and Under Armour together, Vaccaro said.

But Under Armour stopped short of a full-scale launch. Instead, the company is providing a "taste" by selling a limited number of basketball shoes in November, McCarthy said. The company worked closely with retailers to determine where the shoes will be sold, including independent retailers it has never done business with, such as Baltimore's Downtown Locker Room.

Under Armour is not disclosing how many shoes it will release into the market in November. Powell, of SportsONESource, speculated the number will be less than 100,000 shoes, much smaller than its running shoe launch when more than 1 million shoes were brought to the market.

The launch is intentionally small to create buzz and excitement — and to keep expectations manageable, Powell said. "Under Armour wants this product to sell out in the first week," he said.

The company tested its basketball shoes with Division 1 basketball teams and top high school basketball programs for three years, McCarthy said. Besides Jennings, high school and college players will be wearing the shoe at the University of Maryland, Boston College and University of South Florida, among others, the company said.

Under Armour will debut a marketing campaign featuring digital and television advertising on TNT, ESPN, NBA TV and YouTube in the fall.
post #4 of 3630
From yesterday's Baltimore Sun...


Nike made its mark with Michael Jordan sneakers in the 1980s, eventually wresting near-total control of the U.S. basketball shoe market from Adidas, Reebok and other smaller players.

Now, Baltimore sports apparel company Under Armour Inc. is trying to gain a foothold in the fiercely competitive business with its first-ever basketball shoe collection, which was unveiled Thursday and will hit stores in limited numbers in November.

The step is a crucial one for Under Armour, whose footwear business has been struggling even as executives consider it a key part of the corporate growth strategy. Building a successful sneaker business can help Under Armour cement its brand as a major player in the athletic industry, open new distribution channels and increase revenue, said Gene McCarthy, the senior vice president of footwear at Under Armour who had spent two decades at Nike.





Basketball shoes, in particular, hold pop culture significance — and can be marketing and retail gold. Jordans have become collectibles and can fetch hundreds of dollars, with lines forming outside stores for the debut of the latest version, the first of which Nike launched in 1985.

The basketball shoe category is a "powerful one and a very lucrative one," McCarthy said. "On the other hand, it's not a category to be fooled with."

Trying to make inroads in the $2.4 billion U.S. basketball shoe market is especially difficult, considering that Nike controls 95 percent of it, said Matt Powell, chief retail analyst at research company SportsONESource. Nike also owns the Jordan and Converse brands.

Brandon Jennings of the NBA's Milwaukee Bucks, a top young player, will serve as the face of Under Armour's Micro G Black Ice — the centerpiece of the four-shoe collection — and will wear the shoe during the upcoming season. The shoe name was inspired by Jennings' on- and off-the-court presence, his fashion and playing style.

Under Armour debuted the shoes at an exclusive media party Thursday evening at the penthouse of the Cooper Square Hotel in New York City.

Under Armour contends its Micro G technology is a lightweight alternative to heavier, thicker foams, giving athletes increased quickness, improved turning ability and enhanced elevation. Prices for the Under Armour shoes range from $80 up to $110 for the Micro G Black Ice.

The company has tried to make inroads in the athletic footwear market before, including the disappointing launch of its running shoe in January 2009. But to truly make market gains, Under Armour has to establish a basketball shoe presence, Powell said.

"If Nike is the brand you want to go after, you have to get them at basketball shoes," he said.

Sonny Vaccaro, an industry luminary who once worked for Nike, Reebok and Adidas, said Under Armour could become a competitive No. 2 player in the market because its shoes are fresh and new.

"Your competition isn't Nike. That game is over," said Vaccaro. "You have to compete against the others."

Vaccaro signed Jordan to his first shoe deal at Nike and helped create the shoes' endorsement frenzy that followed with other NBA players. He also served as Jennings' unpaid adviser and brought him and Under Armour together, Vaccaro said.

But Under Armour stopped short of a full-scale launch. Instead, the company is providing a "taste" by selling a limited number of basketball shoes in November, McCarthy said. The company worked closely with retailers to determine where the shoes will be sold, including independent retailers it has never done business with, such as Baltimore's Downtown Locker Room.

Under Armour is not disclosing how many shoes it will release into the market in November. Powell, of SportsONESource, speculated the number will be less than 100,000 shoes, much smaller than its running shoe launch when more than 1 million shoes were brought to the market.

The launch is intentionally small to create buzz and excitement — and to keep expectations manageable, Powell said. "Under Armour wants this product to sell out in the first week," he said.

The company tested its basketball shoes with Division 1 basketball teams and top high school basketball programs for three years, McCarthy said. Besides Jennings, high school and college players will be wearing the shoe at the University of Maryland, Boston College and University of South Florida, among others, the company said.

Under Armour will debut a marketing campaign featuring digital and television advertising on TNT, ESPN, NBA TV and YouTube in the fall.
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http://money.cnn.com/galleries/2010/fortune/1010/gallery.40_under_40.fortune/14.html

image

14. Kevin Plank


Founder and CEO, Under Armour
Age: 38
Rank change: Up
Industry: Apparel

Plank's sports-apparel juggernaut is on a roll: The stock is up 60% this year and sales are expected to hit $1 billion for the first time. You won't find Plank celebrating; he's too busy gunning for sales of women's apparel (25% of sales) to exceed men's -- most notably with a splashy ad campaign featuring skier Lindsey Vonn -- and pushing his new line of basketball shoes.

Tough love: "There is no time for 'loser talk' about the economy limiting growth," says Plank. "We have to go and grow!"
post #8 of 3630
http://money.cnn.com/galleries/2010/fortune/1010/gallery.40_under_40.fortune/14.html

image

14. Kevin Plank


Founder and CEO, Under Armour
Age: 38
Rank change: Up
Industry: Apparel

Plank's sports-apparel juggernaut is on a roll: The stock is up 60% this year and sales are expected to hit $1 billion for the first time. You won't find Plank celebrating; he's too busy gunning for sales of women's apparel (25% of sales) to exceed men's -- most notably with a splashy ad campaign featuring skier Lindsey Vonn -- and pushing his new line of basketball shoes.

Tough love: "There is no time for 'loser talk' about the economy limiting growth," says Plank. "We have to go and grow!"
post #9 of 3630
Got my pair to test last Friday. If you give them a chance, you will be surprised. Black Ice is a great shoe, with my full review coming on Counterkicks.com very soon.
post #10 of 3630
Got my pair to test last Friday. If you give them a chance, you will be surprised. Black Ice is a great shoe, with my full review coming on Counterkicks.com very soon.
post #11 of 3630
^ Can you hurry up !

I've been losing sleep and refusing to eat by craving for these shoes.  I can't even make up my mind on which ones to get and how many pairs.  wink.gif
post #12 of 3630
^ Can you hurry up !

I've been losing sleep and refusing to eat by craving for these shoes.  I can't even make up my mind on which ones to get and how many pairs.  wink.gif
post #13 of 3630
I will tell you, you will be surprised by how good they feel, at least the Black Ice. I have to let my website post the review first, but it is done and should be on Counterkicks.com by the middle of next week.
post #14 of 3630
I will tell you, you will be surprised by how good they feel, at least the Black Ice. I have to let my website post the review first, but it is done and should be on Counterkicks.com by the middle of next week.
post #15 of 3630
Duke, can you comment on the traction of the black ice?
post #16 of 3630
Duke, can you comment on the traction of the black ice?
post #17 of 3630
Very good on clean floors. It is a translucent rubber, so it is sticky, but it picks up all sorts of dust, so you have to wipe them often. Not very deep, so it may not last you long on blacktop, but on gym floors you should be good.
post #18 of 3630
Very good on clean floors. It is a translucent rubber, so it is sticky, but it picks up all sorts of dust, so you have to wipe them often. Not very deep, so it may not last you long on blacktop, but on gym floors you should be good.
post #19 of 3630
Duke, do you have any info on whether they will have enough supply for their initial launch to go around?

And also, how does the cushioning setup compare to that of zoom air (AJ 2010's, Zoom BB 1's, ZKV)?

Thanks
post #20 of 3630
Duke, do you have any info on whether they will have enough supply for their initial launch to go around?

And also, how does the cushioning setup compare to that of zoom air (AJ 2010's, Zoom BB 1's, ZKV)?

Thanks
post #21 of 3630
I can't really say alot more until the review is published, but I was VERY surprised at how good the shoe really is.
post #22 of 3630
I can't really say alot more until the review is published, but I was VERY surprised at how good the shoe really is.
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post #25 of 3630
Thanks for your review on counterkicks.com, Duke !
post #26 of 3630
Thanks for your review on counterkicks.com, Duke !
post #27 of 3630
fba35be1477c7631683009e37111d9c108e8a56.jpg
post #28 of 3630
fba35be1477c7631683009e37111d9c108e8a56.jpg
post #29 of 3630
These look good, I'm thinking about picking up a pair of Blur.

One nation, under Cuz, indivisible, with Boogieness and technicals for all.

psn: VINAKT
Reply

One nation, under Cuz, indivisible, with Boogieness and technicals for all.

psn: VINAKT
Reply
post #30 of 3630
These look good, I'm thinking about picking up a pair of Blur.

One nation, under Cuz, indivisible, with Boogieness and technicals for all.

psn: VINAKT
Reply

One nation, under Cuz, indivisible, with Boogieness and technicals for all.

psn: VINAKT
Reply
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