maybe i need to clarify myself a lil better... when i said under armour will overthrow nike, i meant in the future like 10-15 years from now. nike wasn't a power house when they first came out with hoop shoes in the late 70's early 80's. nike had to gradually get there, and with the likes of signing michael jordan, they were able to catapult to higher lengths and a wider consumer market. under armour is an infant when it comes to basketball shoes , but with my eyes constantly being fixed on hoop shoes on the day to day, under armour's craftsmanship and attention to detail is far better than the releases im seeing from nike. case and point, if nike continues to deliver cheap product just to feed the demand with crappy materials and technology that is dying out, i would have to say that they will lose their luster and will be pushed out of their lane. this is coming from a nike employee by the way. i been loyal to the brand for quite sometime, but to see under armour make huge moves like the micro g technology and the feel and comfort behind it, i would not be surprised at all that under armour takes nike out in the future. you also have to take into account that the youth these days dont really care about the things we care about. i dont see many children in my area (socal) rockin nike too much. if under armour can strike the youth, we will see change. trust.