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You have instances where hype makes sneakers great. It could be instances recently such as a limited release or a QS release or you could have instances from back in the day. The best example to come to mind is the Jordan I's... When the NBA banned them, I can't think of any better way to hype up a sneaker leading up to a retro after that.
Then you have history made in sneakers... Whether it's Jordan hitting the "Last Shot" or Jordan playing the flu game. These moments all gave history to sneakers. The best example I can give for this is the original XI's... When the Concord's released for the 1st time, they didn't sell well in most areas. Sneaker buyers weren't sold on the patent leather. These only started to sell better when the Bulls started winning in their 70+ game season & Jordan was putting up big numbers. After the Bulls won the championship & the black/reds released, they sold QUICK. So here you have kind of a before & after. Before the success started kicking in with Jordan & the Bulls, the sneaker didn't sell very well... After (& up until today) they become one of the best selling & most hyped Jordan's.
Just some random examples... But to me, it's a combination of both.
Then you have history made in sneakers... Whether it's Jordan hitting the "Last Shot" or Jordan playing the flu game. These moments all gave history to sneakers. The best example I can give for this is the original XI's... When the Concord's released for the 1st time, they didn't sell well in most areas. Sneaker buyers weren't sold on the patent leather. These only started to sell better when the Bulls started winning in their 70+ game season & Jordan was putting up big numbers. After the Bulls won the championship & the black/reds released, they sold QUICK. So here you have kind of a before & after. Before the success started kicking in with Jordan & the Bulls, the sneaker didn't sell very well... After (& up until today) they become one of the best selling & most hyped Jordan's.
Just some random examples... But to me, it's a combination of both.