Asics Love?!? Where is it?

i mean... people just went nuts for a white shoe w red and black (afew) i don't really follow... hype is hype, money spent on marketing ideally translates to increased profits for the manufactures/stores, right?  isn't that just business? 

If you studied the history of the shoe, you would know why many Asics collectors want it. It's not hype. It's called respecting the history of Asics.
 
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I dont really care about history but Wale just looks like another recolored GL3 while Koi apparently is not. I dont think its just a red/white GL3. It has alot of unique features...
 
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