Originally Posted by Vendetta
Depending on where you're from it's not that stupid of a question.
In North America it is typically pronounced "Nye-kee" however, in many European countries and others such as NZ they pronounce it as a single sylable "Nyek"
Bro. I'm offended. Don't include my beloved country in with them.
Few say it that way, but that's just ignorance for ya. It's nigh-key.
I worked at a Nike store for a couple years and I can tell you, no people came in there calling it Nyke.