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Originally Posted by Mr Fongstarr
^^^^^I wouldn't necessarily say Keith messed up for expanding. In most interviews I've read that he always wanted to have his brand comparable to Supreme. You can see it in the current look with his colortones and his bland look and I am sure his brand is exactly how he's imagined it now. I don't dig it as much as the old stuff but their shoe line is one of the best things to come out of their camp. I think he is just doing what he can with the economic times. As much as I hate how there is no retail store and how HUF has become an LA thing now, I am sure he is saving a lot of wasted money by downsizing to just a wholesale store and making his product available to the general public.
I spoke to my shop owner in Berkeley and he said that Keith didn't like the exclusive image and wanted to make it have a more skater image, which was the reason he gave as to why the brand expanded so much......I'm not doubting what you heard in those interviews (if you can, could you link me to them? I'd like to read them)
Huf LA closed btw............If he really wanted the brand to be like Supreme, why in the world would he expand and why would he get rid of the Skyline logo (comparable to the box logo for many people I've spoken to about this very issue).
you do know eddie owns supreme LA right? supreme was suppose to open in sf but from what i heard they changed they mind on the location.
I didn't know that, but I still assume that James has control over the brand and not Eddie. Regardless of whether he owns the store, Eddie still messed up UNDFTD and Stussy by expanding, he should have known what would have happened if he had sold out and went for the quick buck, instead of keeping it limited and being like Supreme in terms of selling practically everything they sell, out and having a bunch of consumers fiending for the product. James is very good at what he does and imo will never sell out just like taps, NBHD, and Original Fake. And what's most odd about what Eddie did, was that he apparently looks to James for every business move he makes (I read that in an article), so why would he expand the brands?
Nigo made the same mistake with Bape.
Ubiq and I think Huf lost their Supreme accounts when the online shop opened, so it really wouldn't make any sense why a store would open in SF. I know they were planning one though. To be honest, I and many other people in the Bay Area not to mention the world (practically everyone on SS), really wouldn't want another US Supreme store opening.