If you're handing out credit for "popularizing" soul samples, you have to give a good chunk of that to Jay.
That's who people were checking for when those songs dropped. That's who's name was on the product that assembled all of those producers.
Thread is a case study on perception vs/is reality.
REALITY IS YE/JUST/BINK CRAFTED THE SOUND OF THE BLUEPRINT, THEY CAME TO JAY WITH THAT SOUND AND HE VIBED WITH IT........ REALITY IS JAY WAS THE HOTTEST IN RAP AT THE MOMENT SO BECAUSE HIS ALBUM WAS HOT, SOUL SAMPLING THEN BECAME THE HOT SOUND.... THE GUYS WHO WERE BEHIND THAT HOT SOUND THEN BEGAN TO WORK WITH OTHER ARTIST AND REPRODUCE THE HOT SOUND AND HELPED OTHER PRODUCERS WITH THAT SOUND RECEIVE MORE ATTENTION.... REALITY IS THAT YE/JUST WERE THE TWO HOTTEST PRODUCERS IN THAT ERA USING THAT SOUND... REALITY IS LABELS, A&R'S AND RAPPERS WENT TO THEM WHEN THEY WANTED A SMASH SINGLE WITH THAT SOUND.
SO YES JAY USING IT MADE IT POPULAR, YE/JUST THEN WENT ON TO CAPITALIZE AND BECOME THE FIGURE HEADS OF THE SOUL SAMPLE PRODUCERS (SHOUTOUT TO THE HEATMAKERZ ALSO)
EITHER WAY IF YOU ASK THE AVERAGE PERSON WHAT PRODUCERS ARE RESPONSIBLE FOR THE RESURGENCE OF THE SOUL SAMPLE IN HIPHOP IN 2001 + THE MAJORITY ARE GOING TO SAY KANYE WEST & JUST BLAZE.
TIL THIS VERY DAY YOU CAN DO A SEARCH FOR INSTRUMENTALS, HEAR A BEAT INVOLVING SPED UP SAMPLES & THE TITLE IS GOING TO SAY KANYE WEST/JUST BLAZE STYLE BEAT.