Popular culture has now revolved around this for so long - on the timescale of mass media, something staying in public discourse/conversation for 1.5 days is a long time - that it almost doesn't even matter if it's good/going to be good.
Obviously we all want the payoff, but the fact that this whole thing has been unveiled in the way it has means the ALBUM, wholly and culturally, has accomplished an identity that we'll remember. We'll always look back on this as the event in which we were all on pins and needles, refreshing, etc. Yeezy Season 3 was an event, the last day and a half has been THE EVENT. For that, the album has a place in music history already. Kanye obviously wants to affect the masses in the album's meaning, and within that each song's meaning individually, and he clearly has conveyed he knows how much an album's organization (how you set up the track list sequentially) matters to the overall 'effect'.
He's smart. This is calculated. Now let's freaking see if the music is as quality as this marketing has been.