Well... Jay can officially thank Kanye for taking all of the spot light off of Coles album if the sales are horrible.
I know he has to worry about his own career and not worry about "Cole" or "Wale" or whatever. But it seems a little inconsiderate to Jay considering Cole is Jay's best rap artist and is still trying to build a successful career for him.
The marketing is genius. The timing just seems a little selfish if you ask me, literally one week before Coles album? but I know all you Yeezy Stan's are going to say "who cares."
Just think about it. Jay is the one man Kanye calls his "Big Brother" publicly. Would you really mess with your big Brothers project like that? Knowing damn well the attention you bring takes the spot light off of everything around you for the couple of weeks your album drops? Just think about it.
Impressive marketing. Extremely impressive.
Just unfortunate timing for both Cole and Wale considering they both have ties to Jay.
Jay dont care about his artists why should kanye