Originally Posted by tyisny
NO singles just means either A higher Album Sales or when the album actually does release people will have their choice of the singles they want. Not to mention a big part about Ye has always been his impact & the perception he gives off as this larger than life Artist... Can you imagine how it will look when he pretty much drop kicks the industries plan on how records are supposed to be released and goes #1 anyway.
Already look how the album is being marketed it's complete genius...
-Ye been MIA for months no tours, no videos, no singles
- He tweets a date
- Does a few pop up shows
- Names the album yeezus (people are actually referring to him as yeezus on social media)
- Literally appears all across the world speaking his word so to say... having all his "followers" meet together in the streets
- You've only been given a date... no indication of what it's going to be but you know that day is coming
and then think back to the origin of what this album was going to be called (I AM GOD).... this dude is really rolling out his album to the world like a biblical event
I agree the marketing angle is genius. The only way to hear the songs is to snatch a recording of a visual that was broadcasted across the world. I'm guessing Kanye in all his persuasiveness was able to convince Def Jam that this strategy - including not dropping a single on iTunes - would net higher album sales, making up for any money lost not posting a song on iTunes.
Either that, or Def Jam just values Kanye and his vision more than the $$ from singles.
Pretty crazy. Dropping a new single on the radio/iTunes doesn't mean instant buzz anymore. Kanye recognizes more needs to be done to generate that buzz.