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Exactly - plus like you mentioned, the economies of scale are greater since they are producing more than back in 1997 - each pair now is relatively cheaper to make so the profit margins are bigger now - Nike profit margins have gone through the roof since they started using cheaper materials at cheaper labor costs, all while raising prices
Consider this dude:
-If it costed $100 to produce a single pair of Foams in 1997, it would cost around $140 to make that exact same shoe in 2012.
-That's with the same quality of materials, same labor, and within the same size production run
-Now Nike offsets that $40 increase from inflation with using cheaper materials, using a different mold, and moving the production to China. And making more shoes per production run
-So lets say these moves drop the cost of producing each shoe down to $100 per shoe (the same amount it cost in 1997) in 2012.
-In 1997 dollars that would be $71
See it now brah?
You're asuming the Foams releasing now and the exact same product as the ones released in the 90s. They are not
lets have them release 3 times a year then.
you said we lucky... sorry but this Nike is going to push the envelope until people cant pay anymore. Literally
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