Originally Posted by supremekickz
As a brand, Reebok doesn't really have all that much going for it. They have a few niche classics, and niche classics are the archetype for a successful limited release. A huge GR will just hurt the brand and the shoe because it'll expose the fact that the shoe can't support a widespread release and that even some of the brand's "classics" are nothing more than specialty market pieces. The idea is really for a brand that's trying to (re-)establish itself is to try to forecast demand and match supply pretty closely, because their rep is on the line on every release. That's not the case with Nike. They can drop the ball and still carry a loyal base. And, they can also afford to leave money on the table just to grow the thirst.
If a shoe can't support a widespread release, it's release probably should be somewhat limited. Frankly, if you want Reebok to break lots of stuff out the vault that they have yet to pull out, then you probably want them to see these releases as a success. ...It's actually possible for a company to release a shoe and have both the company and the consumers consider it a success. Ewing Athletics basically just did it.