i had read somewhere that the final cost of JB sneakers, including everything from shipping to MJ's cut, was $35 a pair. which seems to be inline with the article below.....
"Air Jordans are manufactured in China and reportedly cost Nike a bit more than $16 a pair."
Nike, like every company, has a fiduciary obligation to make as much profit as they can for their shareholders. as long as folk keep buying, the price will keep rising..... that said, i don't own a single pair of Nike or Jordans. that's my vote.