Nike sets new rules to beef up store, customer safety: WSJ

What does this even mean?!  Does this mean no more 8AM Eastern releases or no camping out?

http://ca.news.yahoo.com/nike-sets-rules-beef-store-customer-safety-wsj-044643184--finance.html

(Reuters) - Nike Inc has come up with new rules for retailers, prompted by unruly crowds outside stores selling its shoes, the Wall Street Journal reported.

According to a company memo reviewed by the paper, the world's largest sportswear maker told sporting-goods stores that they will not be allowed to pre-sell or take reservations for new shoes.

The retailers, which include Foot Locker Inc and ****'s Sporting Goods Inc , will also have to give up midnight releases of shoes that had prompted customers to camp outside and stampede stores, the paper reported.

"Retailers should assess what measures are necessary to secure the store and ensure the safety of personnel and consumers," the Nike memo said, according to the Journal.

Nike representatives were not immediately available for comment outside regular business hours.

(Reporting by Sharanya Hrishikesh in Bangalore; Editing by Matt Driskill)

this isnt news. midnight releases have been cut out for the most part for months now.

the raffles and stuff have been implemented to help avoid camping.

8am releases are part of that solution.

This is getting funnier and funnier. The people who camp out for shoes are not reading the WSJ. Nike put this out for the investors, just to show that they are doing something about the bad press.

I wonder, did they say anything yet about the Gold Digger tee shirt controversy?

Vale Tudo said:

What does this even mean?!  Does this mean no more 8AM Eastern releases or no camping out?

http://ca.news.yahoo.com/nike-sets-rules-beef-store-customer-safety-wsj-044643184--finance.html


(Reuters) - Nike Inc has come up with new rules for retailers, prompted by unruly crowds outside stores selling its shoes, the Wall Street Journal reported.
According to a company memo reviewed by the paper, the world's largest sportswear maker told sporting-goods stores that they will not be allowed to pre-sell or take reservations for new shoes.
The retailers, which include Foot Locker Inc and ****'s Sporting Goods Inc , will also have to give up midnight releases of shoes that had prompted customers to camp outside and stampede stores, the paper reported.
"Retailers should assess what measures are necessary to secure the store and ensure the safety of personnel and consumers," the Nike memo said, according to the Journal.
Nike representatives were not immediately available for comment outside regular business hours.
(Reporting by Sharanya Hrishikesh in Bangalore; Editing by Matt Driskill)

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unless nobody find it out it's been everybody secret some of store manager or employee trying to save pairs of hypebeast limited shoes before release day