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- Aug 29, 2012
Hey Guys, I'm writing a letter to Nike, they probably wont respond, but I'd like feedback on my letter please. Thanks!
Dear Sneaker head Community & Nike,
With great regret, I would like to inform you that I am resigning from my position (yes position, because it feels like buying your sneakers is a full-time job) as a dedicated sneaker head of Nike. My last pair of sneakers purchased from you will be the Jordan IV, black and red, November 2012.
Unfortunately after over fifteen years (now 25) of loyal support. Thousands and thousands of dollars spent. Sleep deprivation, standing outside in the sweltering heat, and frigid cold. This abusive (mental) relationship must come to a difficult end. Nike, and sneaker head community your probably asking yourself, “Why now?” “How can you have a problem with Nike?” “So many hot sneakers coming out soon” etc. Well the past events of this past week, and year finally was the last straw for me.
I shall now detail the events which have to lead to this tough decision. Remember back to the future? I loved that movie, and I sure loved those sneakers to. In 2011 Nike finally released the Nike Mag, such a beautiful sneaker. We all dreamed and drooled about them, for years. Until we logged on to our favorite sneaker website, and seen the YouTube teaser. So what does Nike do, only release 1500 pairs via EBay. Yes we know the money was to raise money for a charity cause. I commend you for that Nike. Releasing 1500 pairs wasn’t a smart sneaker head move! We all know the rest of the story; the sneakers go for astronomical prices, which 85-90% of us can’t afford. What really annoys me is that I have to watch guys like The-Dream, Soulja Boy, and Rick Ross prance around in them. A majority of these celebrities “enjoy” sneakers but they aren’t “Sneaker heads”. It’s really a slap in the face to me how Nike operates sometime. If they released 500,000 pairs, and sold them for $10,000.00 a piece sneaker heads would still buy. Strike 1 Nike!
The Nike Air Yeezy 2. I was still hurt from not being able to purchase the first ones released. I prepared myself for this release, but the results were still a failure. Once again super limited for some strange reason. Nike reveals there new Twitter RSVP method (complete failure). I receive the notification from Nike to RSVP, I attempt to send a DM, and it doesn’t even work. My Twitter App shows me a notification error. Hope is still alive! Nike will be releasing the Yeezy 2 on Nike.com, stay tuned for updates. I wait, and wait all day for updates. I decide to watch a very exciting Celtics vs. Heat Game 7 game. What does Nike do? Notify everyone after the game, while everyone is discussing Heat vs. Thunder Finals. Fortunately I do get the text, but there website couldn’t handle all the traffic. The sneakers get in my cart but the site is so slow, my order doesn’t even go through. Weekend wasted, and failed. Strike 2 Nike!
This weekend, as we all know the Air Jordan Gold Medal Pack will be released. Two of my favorite pair of sneakers in an exclusive color being released. So what does Nike do? They release them in very limited quantities. So what do I do? I follow the rules and attempt to RSVP through Twitter. Basically gluing my face to my IPhone all day. As soon as we get the stupid text message that RSVP is open, I eye scan the trending hash tag, quickly send a Direct Message via Twitter with the appropriate information in the span of about 6.5 seconds after receiving the notification. Now the waiting game……now the disappointment. I get that heart breaking message saying all DM have been sent etc. Seriously I haven’t met anyone who has successfully RSVP through Nike’s Twitter accounts, have you? Cool , the RSVP doesn’t work (not surprised at all) so on my lunch break, I attempt to go to all Footlocker, Champs, etc. in the Midtown area, I only have an hour break by the way. All the Footlocker, are doing a stupid raffle. Lucky me though, I’m #1731, and the store has about 30 pairs! The Champs location is doing a midnight release, but there are idiots camping outside since Monday. Thanks Nike for punishing me for going to college, getting a career, and not being able to camp outside for a week. Strike 3 Nike!
Now comes the final straw Sneaker heads, and Nike! So this week, I’m at work finishing an expense report. I get a text from Nike with a link attached to it. I click the link, and there advertising the ParaNorman Foamposites. As I drool over the sneakers, leaking saliva on my expense report. I read only 800 pairs release, so I already know what this mean, and I’m sure you guys know what that means as well. Do I have to campout? The dreaded RSVP? Get EBay hustled? None of the above. They said I have to tweet a weird baby/kid picture. Yes you read it correctly tweet a baby/kid picture. At that moment it just hit me. It was time to say goodbye to something I loved. It was too much, I was sick of the raffles to spend $500, sick of the loops, the shady people at Footlocker, Niketown, etc. I was done. Strike 4 Nike!
I was able to look pass certain things such as the increase in price of Jordan($125-$160), and Foamposites ($170-$225), but it is too much disappointment , and headaches for me to handle for company who doesn’t really seem to care for me, as much as I care for them. When I want to buy an IPod, Apple sells it to me. When I want to buy a Flat screen TV Samsung sells it to me. When I want to buy clothing Ralph Lauren sells it to me. If the product is sold out currently, they will restock for me, A.S.A.P. When I want to buy Nike sneakers, I have to jump through circles, and you allow me to get hustled through EBay. My real issue with you guys is that you don’t reward fan loyalty to your brand. The resellers, fraudulent NikeStore workers/Footlocker/Sneaker Shops benefit from your business methods, the loyal fans/customers get screwed out more money, or not getting the sneaker they desire. There is one way to fix this relationship Nike, and all will be forgiven which I would like to discuss privately. I really would like to know Mr. Parker, am I just $$$$ to you, or do you really care about customer satisfaction. My only regret is you not meeting, and showing how much I once really supported the whole Nike brand. It’s sad because Nike wasn’t always like this. You probably don’t care because I’m just one person, and you have millions, and millions of customers who will continue to buy your product, and it will sell out to. My choice in footwear shall be Gucci, Ralph Lauren, Vans, and any other company who will accept my hard earned money who doesn’t require a wide variety of tricks to purchase their products. Thank for the wonderful years Nike, it is time to say goodbye.
Yours Truly,
DisgruntledSneakerHead
DisgruntledSneakerHead@gmail.com
DisgruntledSneakerHead
Dear Sneaker head Community & Nike,
With great regret, I would like to inform you that I am resigning from my position (yes position, because it feels like buying your sneakers is a full-time job) as a dedicated sneaker head of Nike. My last pair of sneakers purchased from you will be the Jordan IV, black and red, November 2012.
Unfortunately after over fifteen years (now 25) of loyal support. Thousands and thousands of dollars spent. Sleep deprivation, standing outside in the sweltering heat, and frigid cold. This abusive (mental) relationship must come to a difficult end. Nike, and sneaker head community your probably asking yourself, “Why now?” “How can you have a problem with Nike?” “So many hot sneakers coming out soon” etc. Well the past events of this past week, and year finally was the last straw for me.
I shall now detail the events which have to lead to this tough decision. Remember back to the future? I loved that movie, and I sure loved those sneakers to. In 2011 Nike finally released the Nike Mag, such a beautiful sneaker. We all dreamed and drooled about them, for years. Until we logged on to our favorite sneaker website, and seen the YouTube teaser. So what does Nike do, only release 1500 pairs via EBay. Yes we know the money was to raise money for a charity cause. I commend you for that Nike. Releasing 1500 pairs wasn’t a smart sneaker head move! We all know the rest of the story; the sneakers go for astronomical prices, which 85-90% of us can’t afford. What really annoys me is that I have to watch guys like The-Dream, Soulja Boy, and Rick Ross prance around in them. A majority of these celebrities “enjoy” sneakers but they aren’t “Sneaker heads”. It’s really a slap in the face to me how Nike operates sometime. If they released 500,000 pairs, and sold them for $10,000.00 a piece sneaker heads would still buy. Strike 1 Nike!
The Nike Air Yeezy 2. I was still hurt from not being able to purchase the first ones released. I prepared myself for this release, but the results were still a failure. Once again super limited for some strange reason. Nike reveals there new Twitter RSVP method (complete failure). I receive the notification from Nike to RSVP, I attempt to send a DM, and it doesn’t even work. My Twitter App shows me a notification error. Hope is still alive! Nike will be releasing the Yeezy 2 on Nike.com, stay tuned for updates. I wait, and wait all day for updates. I decide to watch a very exciting Celtics vs. Heat Game 7 game. What does Nike do? Notify everyone after the game, while everyone is discussing Heat vs. Thunder Finals. Fortunately I do get the text, but there website couldn’t handle all the traffic. The sneakers get in my cart but the site is so slow, my order doesn’t even go through. Weekend wasted, and failed. Strike 2 Nike!
This weekend, as we all know the Air Jordan Gold Medal Pack will be released. Two of my favorite pair of sneakers in an exclusive color being released. So what does Nike do? They release them in very limited quantities. So what do I do? I follow the rules and attempt to RSVP through Twitter. Basically gluing my face to my IPhone all day. As soon as we get the stupid text message that RSVP is open, I eye scan the trending hash tag, quickly send a Direct Message via Twitter with the appropriate information in the span of about 6.5 seconds after receiving the notification. Now the waiting game……now the disappointment. I get that heart breaking message saying all DM have been sent etc. Seriously I haven’t met anyone who has successfully RSVP through Nike’s Twitter accounts, have you? Cool , the RSVP doesn’t work (not surprised at all) so on my lunch break, I attempt to go to all Footlocker, Champs, etc. in the Midtown area, I only have an hour break by the way. All the Footlocker, are doing a stupid raffle. Lucky me though, I’m #1731, and the store has about 30 pairs! The Champs location is doing a midnight release, but there are idiots camping outside since Monday. Thanks Nike for punishing me for going to college, getting a career, and not being able to camp outside for a week. Strike 3 Nike!
Now comes the final straw Sneaker heads, and Nike! So this week, I’m at work finishing an expense report. I get a text from Nike with a link attached to it. I click the link, and there advertising the ParaNorman Foamposites. As I drool over the sneakers, leaking saliva on my expense report. I read only 800 pairs release, so I already know what this mean, and I’m sure you guys know what that means as well. Do I have to campout? The dreaded RSVP? Get EBay hustled? None of the above. They said I have to tweet a weird baby/kid picture. Yes you read it correctly tweet a baby/kid picture. At that moment it just hit me. It was time to say goodbye to something I loved. It was too much, I was sick of the raffles to spend $500, sick of the loops, the shady people at Footlocker, Niketown, etc. I was done. Strike 4 Nike!
I was able to look pass certain things such as the increase in price of Jordan($125-$160), and Foamposites ($170-$225), but it is too much disappointment , and headaches for me to handle for company who doesn’t really seem to care for me, as much as I care for them. When I want to buy an IPod, Apple sells it to me. When I want to buy a Flat screen TV Samsung sells it to me. When I want to buy clothing Ralph Lauren sells it to me. If the product is sold out currently, they will restock for me, A.S.A.P. When I want to buy Nike sneakers, I have to jump through circles, and you allow me to get hustled through EBay. My real issue with you guys is that you don’t reward fan loyalty to your brand. The resellers, fraudulent NikeStore workers/Footlocker/Sneaker Shops benefit from your business methods, the loyal fans/customers get screwed out more money, or not getting the sneaker they desire. There is one way to fix this relationship Nike, and all will be forgiven which I would like to discuss privately. I really would like to know Mr. Parker, am I just $$$$ to you, or do you really care about customer satisfaction. My only regret is you not meeting, and showing how much I once really supported the whole Nike brand. It’s sad because Nike wasn’t always like this. You probably don’t care because I’m just one person, and you have millions, and millions of customers who will continue to buy your product, and it will sell out to. My choice in footwear shall be Gucci, Ralph Lauren, Vans, and any other company who will accept my hard earned money who doesn’t require a wide variety of tricks to purchase their products. Thank for the wonderful years Nike, it is time to say goodbye.
Yours Truly,
DisgruntledSneakerHead
DisgruntledSneakerHead@gmail.com
DisgruntledSneakerHead