Soooo how do you obtain a select Nike Sportswear account?

(maybe a stupid question and if there's a thread for it mods plz close/merge)

*first time poster here BTW*

So I'm still kind of new to buying sneakers online and was peeping the Air Trainer 1 BB51's and saw they were going to be available online to select NSW accounts....WTF does that even mean? Do you have to buy a certain amount of gear from nike?

since you are the one buying the sneakers you do not need to obtain a nike sportswear account