Jordan Brand new Marketing Strategy to Curb Reseller market???? LOOKOUT 2013

Would you prefer JB do a re-release on every release of OG Colorways or just limited releases (Retro +, Some OG Colorways)

  • OG Colorways

    Votes: 0 0.0%

  • Limited Releases

    Votes: 0 0.0%

  • I don't Care just make enough shoes for everyone to get their pairs

    Votes: 0 0.0%
  • Total voters
    0
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It's simple economics....supply vs. demand. The higher the demand and the lower the supply the higher the price. When you start to shift demand and/or supply lines, the price will either rise or fall depending on the shift. Since demand for J's is for the most part constant....some models do have a higher demand than others but for the most part the demand is fairly constant, to curb resellers and lower resale prices is to increase supply. Raising the retail prices of the product won't do much (i.e. XI's)....it will just drive the resale price higher.

Never knew I'd finally use my college education in a sneaker forum
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If everyone could get a pair, then i probably wouldnt want them as much. steals the thunder. OG color ways I'm fine with to see restock every now and then. But them limited, special edition, packs and themes should never get that treatment. Imagine if everyone could get the yeezy, db series, galaxy cw etc. theyd be af1
 
belly26 said:
If everyone could get a pair, then i probably wouldnt want them as much. steals the thunder. OG color ways I'm fine with to see restock every now and then. But them limited, special edition, packs and themes should never get that treatment. Imagine if everyone could get the yeezy, db series, galaxy cw etc. theyd be af1
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I getcha but the DB series would do more good as a wider release since the proceeds go to charity VS the inflated prices going into resellers pockets.
 
^^^^ very true but people might be less likely to care if widely available, but would def would benefit tho. Id say atleast make them GR on RD
 
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belly26 said:
^^^^ very true but people might be less likely to care if widely available, but would def would benefit tho. Id say atleast make them GR on RD
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I think the DB's may be the exception to the rule in that case you put a charity tag on any item and it moves. The GR on RD would be the best compromise they will still sell out on RD and more money given to a good cause.
 
This is an interesting observation but I do think that Nike is trying to do something about it. Think about all the changes that retailers are doing to slow down vandalism and theft. I think its working
 
belly26 said:
If everyone could get a pair, then i probably wouldnt want them as much. steals the thunder. OG color ways I'm fine with to see restock every now and then. But them limited, special edition, packs and themes should never get that treatment. Imagine if everyone could get the yeezy, db series, galaxy cw etc. theyd be af1
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"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James
 
cguy610 said:
belly26 said:
If everyone could get a pair, then i probably wouldnt want them as much. steals the thunder. OG color ways I'm fine with to see restock every now and then. But them limited, special edition, packs and themes should never get that treatment. Imagine if everyone could get the yeezy, db series, galaxy cw etc. theyd be af1
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"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James
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THIS!

Repped.
 
sthebest said:
I too have noticed how many releases have dropped again in the past few months. I think theyre definitely trying to defeat resell prices. I mean why should the public give that money to a reseller when they can give it directly to Jordan Brand? Nike Sportswear tried this a year or two ago with moderate success. If anything, it drove down the demand resell price on shoes that had a somewhat high resell value (Volt Griffeys, Pearl Foamposites, Auburn SC Trainers, QS SC Trainer II pack, Eggplants, etc)
The next on this list will be the Bred 11s. And just about every Jordan release in 2013 will be restocked at least once. Coupled with Facebook, expect to see all these releases next year sell for 130 at most
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Yeah okay....:lol:
 
I was thinking about this with the kilroy re release after spending $310 on a pair of motorboats then getting a pair a retail.
JB will always be whats hot but i dont think the resell era will last the way it has. The Bred 11s were deffinately highly produced you can just tell. I think theyll continue to have a hot release every two weeks and continue to increase supply and price
 
i love that their doing this.  It gets rid of all the people that make my life hell trying to cop a pair of kicks because they show up with their whole family.   I hate having to wait in lines for hours.  Its like the past year I have to commit an entire day just to make sure ill be able to cop lol It sucks because I work and I have a family too.  I don't have all day to go hang out at the mall.  Im all for it.  JB will make more money doing this too because all that extra money resellers were making will now go into their pockets.   I feel all the resellers is whats messing up the shoe game.   It will also help to lower violence over shoes because they wont be so rare anymore.
 
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eg978 said:
well now that we all know that Finish Line , and Nike.com is doing restocks on the regular , its kind of a no brainer to NOT purchase pairs after there release date .

it all falls down to patience .

it does put a slight cripple on our sneaker society ( the true heads ) who love to wear these premium sneakers to steal the spot light at events / gatherings .

But if it means safety for beings then so be it ...

i am going to miss that feeling of walking into a baby shower or a get together and knowing no one else in the room has on the same pairs i have on .. and i can feel the jealousy hitting HARD lol .

i started to notice that nike had a trick up there sleeve when one of my buddies that works at FNL told me not to worry if i didnt get any pairs from now on .

he simply said " we got you bro just stay alert " .. guess he was right !

FNL mobie FTW .
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Unless u got on Louboutin's an a Gucci, LV or "Hermes Birkin" bag on yo arm u aint breakin NOOOOOOOO necks at a BABY SHOWER!!!( Even if I been to one...I WOULDNT TELL NOBODY) U actually thought BABY SHOWER in your head, Typed it an reread it an u STILL thought that was ok......WOW is all I can say (After i laughed for about a minute an a half WITH tears)
 
As we all know there are 3 types of resellers:

Hypebeast Reseller:   Guys interested in buying the hottest release of anything trying to flip ASAP to make a  huge profit. These guys are well educated on HYPE, Limited releases and GR's...long time lurkers of NIKETALK, ISS, etc. and are very well prepared.  The usually have friends or family in line many times occupying half of line spots 1-10.  These guys care nothing about thoe sneaker community or sneaker heads... matter of fact WE are their repeat customers.  They only have a small amount of capital so getting rid of inventory when it comes in as fast as possible is imperative.  A new release and re-release system would almost put these guys totally out of business. 
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 Professional Reseller:   These guys run mom and pops or online stores and can't get a Nike account or don't want one.  They have some operating capital and go through any means to obtain as many pairs of most releases that they can, but are not so fast in liquidating their inventory.  They are in business for the long haul, they buy and hold.. sometimes for a year or longer, and when the market is dried up they sell their inventory online and locally to make the most profit.  WE are also their repeat customers, but frequent business outside of releases can secure a pair with these guys for a small premium.  They may having some of the same practices as the Hypebeast... but it's their livelyhood.  They take it serious, it's how they feed their families. Changes in releases will effect them NONE, as the don't buy to sell today.

Sneakerhead Reseller:    Most of us, including myself sometimes fall in this Category.  We buy kicks to wear and when we can double or triple up on pairs to sell to pay for our pair to make it free.  A lot of times we may hook up other Heads for a little over retail, but we know the kicks and know the game.  We sometimes buy pairs with the intent to resell but many times after getting a hold of more than one pair we don't.  Reselling doesn't make or break us, and most of the time is a method used to buy the kicks we really want.  Changes in the release would make it harder to buy more than one pair and sell the others to make money.. but would give us a chance to double up on some pairs or obtain trade bait to trade for what we want.. We come out on top in this case.

Feel free to add to the  reseller type list for the types I forgot...
 
cguy610 said:
"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James
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And u quoting a rapper that's all hype right now. No talent. WACK. Lmao everyone is a hypebeast to a point. Whatever ill take the label cuz more than likely you are one too
 
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If JB makes enough to go around these scab resellers(all three kinds) most likely go away or die down at a quicker rate than usual after every sizzling retro release. Also, NDC, FNL, EB, FTL, etc.. need better or additional servers equipped to handle all the web traffic at 8AM(EST) :lol: I swear the premeditated HYPE by both dealer and supplier are killing the sneaker game for this JordanHead. |I (end rant) I speak on my own behalf.
 
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Based on the poll the majority of NT's just want JB to make enough pairs to go around. 

So here's a quick thought... how easy was it to get The chicago 10's, cement 4's, playoff 12's, obsidian 12's, fire red and military 4's, charcoal 7's and bred 4'sand cool grey 9s?  For most with a little work fairly easy even online.

Now look at the cav. 4's, db 9's, j2k 7's and golden moments pack, and the entire kilroy pack (except kilroys)....All these are QS or "hype limited releases" which most people didn't get lucky and not every store had which forced you to pay resell or not have in your collection.  In essence these are retro + colorways that never would have sold 5-10 years ago and went straight to the clearance racks.

So in theory JB is producing almost most of the og colorways and some retro + as well (excluding olive 9s wh/red 14s and of course playoff 11's that dropped this year) to satisfy the general sneakerhead....

So based on the polls are we basically telling JB to make more of the Limited hype releases that have sparked raffles and online lotteries that are fueled by marketing, that would have never sold out years ago and are in essence just RETRO PLUS + Colorways and RESELLER & HYPEBEAST MAGNETS??   

WE ALL KNOW THIS WILL NEVER HAPPEN!!!!

If you noticed all these HYPE release are carefully placed with release dates close to general releases...so when you fail in your mind you buy the general release shoe that is widely available...I can't count how many times in every forum people say...welll I couldn't cop xxxxxxx so I got XXXXXX instead.  This was the plan from the beginning!!!

The late Steve Jobs said something along the lines......"I don't listen to the consumer input they don't even know what they want......I create the desire for my product which has led to my success"...........

Jordan Brand was listening to him and is following his direction.... but doing it with SHOES that has been produced over and over and they remain successful...
 
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belly26 said:
cguy610 said:
"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James
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And u quoting a rapper that's all hype right now. No talent. WACK. Lmao everyone is a hypebeast to a point. Whatever ill take the label cuz more than likely you are one too
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:rofl: Nah man. I'm an oldhead, I doubled up on Concords in 2000 when doubling up was unheard of. I don't even buy J's no more.
 
I paid 4 bills for the new XI breds because you goons are out there stabbing and shooting and trampeling people in lines. I pay a premium to avoid that.
 
beansietime said:
I don't think JB cares about resellers at all. If anything resellers help them sell through a retro shoe on release day.
JB doesn't care if their $160 comes from a reseller, a diehard collector, a basketball player, or a soccer mom.
If anything they'll just keep raising prices to meet the market of what people are willing to pay to resellers.
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I have to strongly disagree.  Many of us forget that Jordan brand has already made their money months before release day as all their shoes are sold wholesale to their retailers.  If a shoe doesn't sell out they haven't lost one penny they have only lost the leverage they have to raise their WHOLESALE prices to the 1st hand resellers (Mom and Pops with Nike accounts and major shoe chains like FL, Finishline, etc).  When the MSRP goes up on a shoe two things MUST be considered...profit for Jordan Brand and Profit for the retailer.  If you think JB doesn't care about resellers your 100% wrong, because the resell market helps them justify price increases that would otherwise lead to big losses for the company without the data of how much shoes resell on ebay and on CL and other sites and the average selling price after release day.  JB is the backbone of Nike right now, and is the only division that brings in huge consistant profits.  You can 100% bet their marketing executives have someone browsing every sneaker forum, online resell sites, etc to gauge next years game plan.
 
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