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Jordan Brand new Marketing Strategy to Curb Reseller market???? LOOKOUT 2013 - Page 2

Poll Results: Would you prefer JB do a re-release on every release of OG Colorways or just limited releases (Retro +, Some OG Colorways)

 
  • 13% (14)
    OG Colorways
  • 5% (6)
    Limited Releases
  • 80% (81)
    I don't Care just make enough shoes for everyone to get their pairs
101 Total Votes  
post #31 of 71
This is an interesting observation but I do think that Nike is trying to do something about it. Think about all the changes that retailers are doing to slow down vandalism and theft. I think its working
post #32 of 71
Quote:
Originally Posted by belly26 View Post

If everyone could get a pair, then i probably wouldnt want them as much. steals the thunder. OG color ways I'm fine with to see restock every now and then. But them limited, special edition, packs and themes should never get that treatment. Imagine if everyone could get the yeezy, db series, galaxy cw etc. theyd be af1

"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James
post #33 of 71
Quote:
Originally Posted by cguy610 View Post

Quote:
Originally Posted by belly26 View Post

If everyone could get a pair, then i probably wouldnt want them as much. steals the thunder. OG color ways I'm fine with to see restock every now and then. But them limited, special edition, packs and themes should never get that treatment. Imagine if everyone could get the yeezy, db series, galaxy cw etc. theyd be af1

"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James

THIS!

Repped.
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post #34 of 71
Quote:
Originally Posted by sthebest View Post

I too have noticed how many releases have dropped again in the past few months. I think theyre definitely trying to defeat resell prices. I mean why should the public give that money to a reseller when they can give it directly to Jordan Brand? Nike Sportswear tried this a year or two ago with moderate success. If anything, it drove down the demand resell price on shoes that had a somewhat high resell value (Volt Griffeys, Pearl Foamposites, Auburn SC Trainers, QS SC Trainer II pack, Eggplants, etc)
The next on this list will be the Bred 11s. And just about every Jordan release in 2013 will be restocked at least once. Coupled with Facebook, expect to see all these releases next year sell for 130 at most

Yeah okay....laugh.gif
WTT for bred 1's size 11-11.5.....willing to negotiate, have plenty to be wanted..nerd.gif
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WTT for bred 1's size 11-11.5.....willing to negotiate, have plenty to be wanted..nerd.gif
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post #35 of 71
Quote:
Originally Posted by cguy610 View Post

"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James


...and that would be 99% of Niketalk...
WTT for bred 1's size 11-11.5.....willing to negotiate, have plenty to be wanted..nerd.gif
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WTT for bred 1's size 11-11.5.....willing to negotiate, have plenty to be wanted..nerd.gif
Reply
post #36 of 71
Just make enough shoes for everybody. Enough of the 'hype' strategy.
The only easy day was yesterday.
♪♪♪11 Concords pimp.gif ♪♪♪12 BREDS smokin.gif ♪♪♪3 True Blues nthat.gif
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The only easy day was yesterday.
♪♪♪11 Concords pimp.gif ♪♪♪12 BREDS smokin.gif ♪♪♪3 True Blues nthat.gif
Reply
post #37 of 71
I was thinking about this with the kilroy re release after spending $310 on a pair of motorboats then getting a pair a retail.
JB will always be whats hot but i dont think the resell era will last the way it has. The Bred 11s were deffinately highly produced you can just tell. I think theyll continue to have a hot release every two weeks and continue to increase supply and price
post #38 of 71
I got to see it to believe it..
post #39 of 71

i love that their doing this.  It gets rid of all the people that make my life hell trying to cop a pair of kicks because they show up with their whole family.   I hate having to wait in lines for hours.  Its like the past year I have to commit an entire day just to make sure ill be able to cop lol It sucks because I work and I have a family too.  I don't have all day to go hang out at the mall.  Im all for it.  JB will make more money doing this too because all that extra money resellers were making will now go into their pockets.   I feel all the resellers is whats messing up the shoe game.   It will also help to lower violence over shoes because they wont be so rare anymore.

 

People treat money like oxygen. When they got it they take it for granted.  But then lose it and panic!

Royce Da 5'9.

Reply

 

People treat money like oxygen. When they got it they take it for granted.  But then lose it and panic!

Royce Da 5'9.

Reply
post #40 of 71

Soooo what's up with the restock. Do they just hold pairs back or what?? 

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post #41 of 71
Quote:
Originally Posted by eg978 View Post

well now that we all know that Finish Line , and Nike.com is doing restocks on the regular , its kind of a no brainer to NOT purchase pairs after there release date .

 

 

it all falls down to patience .

 

it does put a slight cripple on our sneaker society ( the true heads ) who love to wear these premium sneakers to steal the spot light at events / gatherings .

 

But if it means safety for beings then so be it ...

 

 

i am going to miss that feeling of walking into a baby shower or a get together and knowing no one else in the room has on the same pairs i have on .. and i can feel the jealousy hitting HARD lol .

 

i started to notice that nike had a trick up there sleeve when one of my buddies that works at FNL told me not to worry if i didnt get any pairs from now on .

 

he simply said " we got you bro just stay alert " .. guess he was right !

 

FNL mobie FTW .

Unless u got on Louboutin's an a Gucci, LV or "Hermes Birkin" bag on yo arm u aint breakin NOOOOOOOO necks at a BABY SHOWER!!!( Even if I been to one...I WOULDNT TELL NOBODY) U actually thought BABY SHOWER in your head, Typed it an reread it an u STILL thought that was ok......WOW is all I can say (After i laughed for about a minute an a half WITH tears)

YOU GOT 2 EARS AN 1 MOUTH

An thats to listen more than u speak!

Im not a "sneakerhead" just been my WAY OF LIFE since I scored my first "Military 4's" in 89'

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YOU GOT 2 EARS AN 1 MOUTH

An thats to listen more than u speak!

Im not a "sneakerhead" just been my WAY OF LIFE since I scored my first "Military 4's" in 89'

Reply
post #42 of 71
Thread Starter 

As we all know there are 3 types of resellers:

 

Hypebeast Reseller:  Guys interested in buying the hottest release of anything trying to flip ASAP to make a  huge profit. These guys are well educated on HYPE, Limited releases and GR's...long time lurkers of NIKETALK, ISS, etc. and are very well prepared.  The usually have friends or family in line many times occupying half of line spots 1-10.  These guys care nothing about thoe sneaker community or sneaker heads... matter of fact WE are their repeat customers.  They only have a small amount of capital so getting rid of inventory when it comes in as fast as possible is imperative.  A new release and re-release system would almost put these guys totally out of business.  happy.gif

 

 Professional Reseller:   These guys run mom and pops or online stores and can't get a Nike account or don't want one.  They have some operating capital and go through any means to obtain as many pairs of most releases that they can, but are not so fast in liquidating their inventory.  They are in business for the long haul, they buy and hold.. sometimes for a year or longer, and when the market is dried up they sell their inventory online and locally to make the most profit.  WE are also their repeat customers, but frequent business outside of releases can secure a pair with these guys for a small premium.  They may having some of the same practices as the Hypebeast... but it's their livelyhood.  They take it serious, it's how they feed their families. Changes in releases will effect them NONE, as the don't buy to sell today.

 

 

Sneakerhead Reseller:   Most of us, including myself sometimes fall in this Category.  We buy kicks to wear and when we can double or triple up on pairs to sell to pay for our pair to make it free.  A lot of times we may hook up other Heads for a little over retail, but we know the kicks and know the game.  We sometimes buy pairs with the intent to resell but many times after getting a hold of more than one pair we don't.  Reselling doesn't make or break us, and most of the time is a method used to buy the kicks we really want.  Changes in the release would make it harder to buy more than one pair and sell the others to make money.. but would give us a chance to double up on some pairs or obtain trade bait to trade for what we want.. We come out on top in this case.

 

 

Feel free to add to the  reseller type list for the types I forgot...

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply
post #43 of 71
Quote:
Originally Posted by cguy610 View Post

"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James

And u quoting a rapper that's all hype right now. No talent. WACK. Lmao everyone is a hypebeast to a point. Whatever ill take the label cuz more than likely you are one too
post #44 of 71
If JB makes enough to go around these scab resellers(all three kinds) most likely go away or die down at a quicker rate than usual after every sizzling retro release. Also, NDC, FNL, EB, FTL, etc.. need better or additional servers equipped to handle all the web traffic at 8AM(EST) laugh.gif I swear the premeditated HYPE by both dealer and supplier are killing the sneaker game for this JordanHead. tired.gif (end rant) I speak on my own behalf.
Edited by mjshoefanatic - 12/27/12 at 4:08am
post #45 of 71
Thread Starter 

Based on the poll the majority of NT's just want JB to make enough pairs to go around. 

 

So here's a quick thought... how easy was it to get The chicago 10's, cement 4's, playoff 12's, obsidian 12's, fire red and military 4's, charcoal 7's and bred 4'sand cool grey 9s?  For most with a little work fairly easy even online.

 

Now look at the cav. 4's, db 9's, j2k 7's and golden moments pack, and the entire kilroy pack (except kilroys)....All these are QS or "hype limited releases" which most people didn't get lucky and not every store had which forced you to pay resell or not have in your collection.  In essence these are retro + colorways that never would have sold 5-10 years ago and went straight to the clearance racks.

 

 

So in theory JB is producing almost most of the og colorways and some retro + as well (excluding olive 9s wh/red 14s and of course playoff 11's that dropped this year) to satisfy the general sneakerhead....

 

 

So based on the polls are we basically telling JB to make more of the Limited hype releases that have sparked raffles and online lotteries that are fueled by marketing, that would have never sold out years ago and are in essence just RETRO PLUS + Colorways and RESELLER & HYPEBEAST MAGNETS??  

 

 

WE ALL KNOW THIS WILL NEVER HAPPEN!!!!

 

 

 

If you noticed all these HYPE release are carefully placed with release dates close to general releases...so when you fail in your mind you buy the general release shoe that is widely available...I can't count how many times in every forum people say...welll I couldn't cop xxxxxxx so I got XXXXXX instead.  This was the plan from the beginning!!!

 

 

The late Steve Jobs said something along the lines......"I don't listen to the consumer input they don't even know what they want......I create the desire for my product which has led to my success"...........

 

Jordan Brand was listening to him and is following his direction.... but doing it with SHOES that has been produced over and over and they remain successful...


Edited by bigmike24000 - 12/27/12 at 8:14am

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply
post #46 of 71
Quote:
Originally Posted by belly26 View Post

Quote:
Originally Posted by cguy610 View Post

"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James

And u quoting a rapper that's all hype right now. No talent. WACK. Lmao everyone is a hypebeast to a point. Whatever ill take the label cuz more than likely you are one too

roll.gif Nah man. I'm an oldhead, I doubled up on Concords in 2000 when doubling up was unheard of. I don't even buy J's no more.
post #47 of 71
Quote:
Originally Posted by jayzrdead View Post

Like i seen someone say before its a damn shame that nowadays you have to be lucky enough to even win a CHANCE to purchase shoes now. Things are crazy and its getting out of hand.

This..

post #48 of 71
Quote:
Originally Posted by BrandNew View Post

Tbh i dont think JB give a **** about resellers. They just do re-releases to make a little bit of extra cash. They're laughing all the way to the bank.

Qft

post #49 of 71

I paid 4 bills for the new XI breds because you goons are out there stabbing and shooting and trampeling people in lines. I pay a premium to avoid that.

post #50 of 71
Thread Starter 
Quote:
Originally Posted by beansietime View Post

I don't think JB cares about resellers at all. If anything resellers help them sell through a retro shoe on release day.
JB doesn't care if their $160 comes from a reseller, a diehard collector, a basketball player, or a soccer mom.
If anything they'll just keep raising prices to meet the market of what people are willing to pay to resellers.

 

I have to strongly disagree.  Many of us forget that Jordan brand has already made their money months before release day as all their shoes are sold wholesale to their retailers.  If a shoe doesn't sell out they haven't lost one penny they have only lost the leverage they have to raise their WHOLESALE prices to the 1st hand resellers (Mom and Pops with Nike accounts and major shoe chains like FL, Finishline, etc).  When the MSRP goes up on a shoe two things MUST be considered...profit for Jordan Brand and Profit for the retailer.  If you think JB doesn't care about resellers your 100% wrong, because the resell market helps them justify price increases that would otherwise lead to big losses for the company without the data of how much shoes resell on ebay and on CL and other sites and the average selling price after release day.  JB is the backbone of Nike right now, and is the only division that brings in huge consistant profits.  You can 100% bet their marketing executives have someone browsing every sneaker forum, online resell sites, etc to gauge next years game plan.

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply
post #51 of 71
Quote:
Originally Posted by belly26 View Post

Quote:
Originally Posted by cguy610 View Post

"Hypebeasts we know about ya, don't buy shoes unless they popular" Trinidad James

And u quoting a rapper that's all hype right now. No talent. WACK. Lmao everyone is a hypebeast to a point. Whatever ill take the label cuz more than likely you are one too

someone is salty laugh.gif


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W.T.B. Infa 23 VI sz 12 & Nike Air Yeezy II "Red" sz 11.5/12

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post #52 of 71

JB's marketing strategy to curb the reseller market has been in place since they started jacking up the prices on each and every one of their releases. The price increases take directly from the would be resale profits. It was bound to happen.

post #53 of 71
Quote:
Originally Posted by AirUpHere23 View Post

Quote:
Originally Posted by sthebest View Post

I too have noticed how many releases have dropped again in the past few months. I think theyre definitely trying to defeat resell prices. I mean why should the public give that money to a reseller when they can give it directly to Jordan Brand? Nike Sportswear tried this a year or two ago with moderate success. If anything, it drove down the demand resell price on shoes that had a somewhat high resell value (Volt Griffeys, Pearl Foamposites, Auburn SC Trainers, QS SC Trainer II pack, Eggplants, etc)
The next on this list will be the Bred 11s. And just about every Jordan release in 2013 will be restocked at least once. Coupled with Facebook, expect to see all these releases next year sell for 130 at most

Yeah okay....laugh.gif
roll.gif @ $130
Nike got a strong following and I'm part of the problem
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Nike got a strong following and I'm part of the problem
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post #54 of 71
Thread Starter 
Quote:
Originally Posted by SoleByThePound View Post


This is exactly how I feel, JB doesn't give a flying **** about any of it's customers. As long as people mindlessly hand over their cash Jordan is happy.

 

 

Though most of us feel this way, JB is doing the total opposite.  Name one company that has been able to take a products and designs released starting 27 years ago and re-introduce and retro some of them over and over, raising the price with inflation cutting costs on the quality of materials and successfully bring in hundreds of millions in profit?  If this continues JB has the potential to be a Billion dollar corporation.... and the only way they can do it is with you and me.  They need no marketing which also saves MILLIONS since NTALK and other shoes sites do it for them plus giving a couple of celebs that have major influence a pair or 2 to rock at concerts, in public on tv, etc.  Social media has changed the game but for JB it has become free marketing and no longer a company expense all this to give you and I the retros we crave....minus quality and low prices though.mean.gif

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply
post #55 of 71
Thread Starter 
Quote:
Originally Posted by digital022 View Post

JB's marketing strategy to curb the reseller market has been in place since they started jacking up the prices on each and every one of their releases. The price increases take directly from the would be resale profits. It was bound to happen.


Price increases of MSRP are not profits just for JB directly.  These price increases represent a small amount of inflation and profit for the 1st reseller which are retailers.  This way JB can protect their profit, but when they raise the wholesale costs the retailers can protect their profit as well.  Doesn't affect resellers in any way... they base their numbers on how much society is paying over retail.

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply
post #56 of 71
Quote:
Originally Posted by digital022 View Post

JB's marketing strategy to curb the reseller market has been in place since they started jacking up the prices on each and every one of their releases. The price increases take directly from the would be resale profits. It was bound to happen.

laugh.gif how does jacking up prices curb the reseller market when it just increases the prices in the secondary market. if anything it just automatically increases prices of older retros as well since ppl just assume that was the msrp and accept those higher prices.

post #57 of 71
Thread Starter 
Quote:
Originally Posted by SoleByThePound View Post


This is exactly how I feel, JB doesn't give a flying **** about any of it's customers. As long as people mindlessly hand over their cash Jordan is happy.

 

 

Though most of us feel this way, JB is doing the total opposite.  Name one company that has been able to take a products and designs released starting 27 years ago and re-introduce and retro some of them over and over, raising the price with inflation cutting costs on the quality of materials and successfully bring in hundreds of millions in profit?  If this continues JB has the potential to be a Billion dollar corporation.... and the only way they can do it is with you and me.  They need no marketing which also saves MILLIONS since NTALK and other shoes sites do it for them plus giving a couple of celebs that have major influence a pair or 2 to rock at concerts, in public on tv, etc.  Social media has changed the game but for JB it has become free marketing and no longer a company expense.

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

Reply
post #58 of 71
Quote:
Originally Posted by bigmike24000 View Post

As we all know there are 3 types of resellers:

 

Hypebeast Reseller:  Guys interested in buying the hottest release of anything trying to flip ASAP to make a  huge profit. These guys are well educated on HYPE, Limited releases and GR's...long time lurkers of NIKETALK, ISS, etc. and are very well prepared.  The usually have friends or family in line many times occupying half of line spots 1-10.  These guys care nothing about thoe sneaker community or sneaker heads... matter of fact WE are their repeat customers.  They only have a small amount of capital so getting rid of inventory when it comes in as fast as possible is imperative.  A new release and re-release system would almost put these guys totally out of business.  happy.gif

 

 Professional Reseller:   These guys run mom and pops or online stores and can't get a Nike account or don't want one.  They have some operating capital and go through any means to obtain as many pairs of most releases that they can, but are not so fast in liquidating their inventory.  They are in business for the long haul, they buy and hold.. sometimes for a year or longer, and when the market is dried up they sell their inventory online and locally to make the most profit.  WE are also their repeat customers, but frequent business outside of releases can secure a pair with these guys for a small premium.  They may having some of the same practices as the Hypebeast... but it's their livelyhood.  They take it serious, it's how they feed their families. Changes in releases will effect them NONE, as the don't buy to sell today.

 

 

Sneakerhead Reseller:   Most of us, including myself sometimes fall in this Category.  We buy kicks to wear and when we can double or triple up on pairs to sell to pay for our pair to make it free.  A lot of times we may hook up other Heads for a little over retail, but we know the kicks and know the game.  We sometimes buy pairs with the intent to resell but many times after getting a hold of more than one pair we don't.  Reselling doesn't make or break us, and most of the time is a method used to buy the kicks we really want.  Changes in the release would make it harder to buy more than one pair and sell the others to make money.. but would give us a chance to double up on some pairs or obtain trade bait to trade for what we want.. We come out on top in this case.

 

 

Feel free to add to the  reseller type list for the types I forgot...


You pretty much said it all.   I agree 100% and its gonna help us true sneaker heads to be able to cop easier.   It pisses me off when I'm in line and you got some *** hole hype beast in line talking about how there gonna flip the shoes for a nice profit while they're already putting up posts on CL or Ebay with their iphones smh.    Then they go on to bash sneaker heads saying we're a bunch of losers etc...  I hope the restocks happen more often to help get these d**ks out of the shoe game.  lol plus I think getting rid of the hype beast it will help slow down violence over sneakers which gives us all bad reps when really its just somebody who isn't even a sneaker head that kills or robs somebody over shoes because they feel like they can make a huge profit off of them.  smh

 

People treat money like oxygen. When they got it they take it for granted.  But then lose it and panic!

Royce Da 5'9.

Reply

 

People treat money like oxygen. When they got it they take it for granted.  But then lose it and panic!

Royce Da 5'9.

Reply
post #59 of 71
Bigmike, I would add either as a separate catagory or part of the sneakerhead reseller the bargin reseller. This reseller will buy a pair or two on clearance if he knows he can make a few bucks on them to fund a future release for his own collection. He will not put in major work, he might go by a store and decide to check out what is inside. Perhaps he comes across a pair of fire red IV marked down to one hundred dollars. He picks them up and flips for a small profit, nothing major. He now has a few bucks off of his next personal shoe purchase.
post #60 of 71
Quote:
Originally Posted by eg978 View Post

well now that we all know that Finish Line , and Nike.com is doing restocks on the regular , its kind of a no brainer to NOT purchase pairs after there release date .


it all falls down to patience .




FNL mobie FTW .

It should have been this way though. Patience almost always pays off.
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