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JB release numbers now reflect the hype for the shoe/colorway... - Page 3

post #61 of 190
Good stuff. Thanks for the info.
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post #62 of 190
Quote:
Originally Posted by kamuekcmo View Post

My source has given me some interesting info... JB has a new way of marketing or deciding how many pairs of a certain shoe will drop... This is how it works... JB starts production on a shoe, then once info drops, they have put together a team to watch and measure the hype for a shoe, depending on the hype of the shoe they will then change the release date to produce more or only ship out half of the amount that was produced and do a re release, or change something on the shoe to make it a different shoe...

 

Raptor 7's dropped and instead of having pairs sit on shelves and take away from other releases, they only sent half of them out, and saved the other half for a second release...

 

Olive 9's were supposed to be a limited GR (no kids) but after judging hype they only sent out half of the produced amount, my source says he has seen them sitting in a warehouse... (so expect more of them soon)

 

Thunder 4's - The thunder 4's had a great hype measurement, more than what JB expected, so they changed the release date to buy a few weeks to produce more and to insure they would sell they made them a holiday shoe....

 

Bred 13's are supposed to be a GR and they are only sending out half of the produced amount, so most stores wont have as many as you think..

 

88 Retro 3's - now I don't know what to think about this.... My source confirmed that this shoe was the first shoe that the (hype measure team) was assigned to when it came out no to long ago.... My source didn't say this (his exact words were don't trust them Nike Air 3's) but by them coming out so fast, I am willing to bet this is the same exact shoe with a logo change, which falls under change something on a shoe to make it better and sell for more profit.......

 

My source says that release date changes and second drop dates are going to be way more common in 2013..

 

 

You have just confirmed everything I said in my thread earlier here http://niketalk.com/t/518320/jordan-brand-new-marketing-strategy-to-curb-reseller-market-lookout-2013. It got very little attention, but A few heads came in and put in some very good info.... but you have 100% confirmed everything I was saying.   I see so many people posting that JB cares nothing about resellers... when in essence they they do because for every reason you have mentioned above and more.  What I forget is NT is not like the old NT I belonged to back in 2001 I know it has evolved but there are a lot of "new heads" on here that have joined soley for the purpose of getting info on the hottest shoes... not for the love of the culture nor do they have any background history of what nike/JB has been doing over the past 27-28 years.

 

What Nike/JB i s concerned about is market share.  They are very well aware they have a dedicated following, but they are not concerned about us that much though, we would be considered

their "regular consumers" and some of us have been since Jordans dropped in the mid 80's. (I was born in the late 1970's by the way).  Nike/JB wants the newest generation and the ones to follow and they don't want to create FAD followers.  There was once a time retro's sat on shelves, went on sale, there was once a time you had sneakerheads so dedicated to MJ that we would not even touch retro + colorways which also went on sales racks and clearance racks..then we scoop them up as beaters or basketball kicks... most people were too young or others not even aware of what happened in the past. 

 

The RETRO strategy was failing, after MJ retired the designs became less appealing and shoe prices kept rising at the same time.  Many collectors retired or dropped out the game, also hurting Nike/JB dedicated following.  So fast forward to now.. hype for every release... lotteries and raffles... resellers.... Nike doesn't want this to implode in their face..... and return  to the days of old thus this new marketing strategy has been born.

 

How do you measure hype? Well Ntalk and Sole Collector do a lot of work for them... with an easy audience in the 10,000's.  Next you have EBAY which though it would be considered a resell platform pre-release and release data can easily be obtained with little to no work. Social media groups and twitter etc help but the most valuable data comes from all their retailers which many people forget Nike/JB sells product wholesale to.....their money was made months before release day.  My point was this strategy would curb the reseller market, but it makes even more sense from a profit standpoint since you can capitalize on a release multiple times.

 

We all must realize Nike/JB's biggest challenge is to keep it's existing customers, and bring in new customers that will be loyal to the Brand... For Life and it starts with the youth.  Also they have to keep a desire for the product....we know they produce less supply to keep demand which has worked well over the years but have you paid attention to the current JB line?  In outlets and factory clearance stores everywhere... the RETRO market is the lifeline/the heartbeat of Jordan Brand.  It has to be preserved it has to be protected.. because if I am a shareholder that knows there is only one sector that is keeping the company alive in terms of profits you better have some proof that this sector will be alive and well in the future or my investment dollars are going elsewhere. 

 

 

******In terms of quality JB only has a limited amount of time to keep putting out the same designs with sub-par quality and expect to get by... this is the elephant in the room no one wants to talk about because it isn't causing much of a stir... RIGHT NOW.  Remember they still have to sell the shoes to retailers who in turn if things get bad enough can choose not to buy the product due to the risk of returns/losses related to quality.  Sounds crazy now but wait until this strategy takes places... when JB realizes its the consumer keeping them afloat... things will come to light....But beware the moment they start asking 200.00 for a shoe that cost 20 dollars to make that falls apart after a couple of months, not only will they lose market share they will lose customers for life and the Retro market may reach a point to where it can't be resurrected.  Everything else has evolved and Nike/JB has a short time to capitalize on the cheap materials gimmick...instead of finding ways to make a quality designed shoe better they are going backwards trying to make a quality designed shoe cheaper with cheaper materials.  Mostly shoeheads buy shoes and don't care about quality the rest of the population does......  JB I want my job back or i'm gonna tell it all...(Just joking)******


Edited by bigmike24000 - 1/10/13 at 12:25am

 

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post #63 of 190

So how do we know which models will get a re-stock in the future, and which models will be truly limited? Seems like this whole restock theory may have backfired with the photo blue IX's..

post #64 of 190
Quote:
Originally Posted by universityblue View Post

So how do we know which models will get a re-stock in the future, and which models will be truly limited? Seems like this whole restock theory may have backfired with the photo blue IX's..

 


This is the beauty of the strategy.... we wont know.....but I bet the more hype the higher possibility for re-releases and the photo blues are only one shoe..if you check out my thread this strategy has been used on almost 8 shoes now.

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

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post #65 of 190
Interesting stuff in here..
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post #66 of 190

Okay not trying to be an A-hole, but I knew about this and they just keep restocking. They're just holding back pairs and then probably release again IMO. Do you guys notice every release that comes out they restock the one they have already release. For example they release the 1's last week and I checked online they restocked on all the 4's that day. (only restocked on a couple sizes but still)

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post #67 of 190
It's true. When i copped the Fire red IV from the nikestore restock, the production tag stated that it was made after the initial release. I also think stores hold back on pairs. They would do the raffle, then when everyone gets there pairs they release the rest to the general public.
post #68 of 190

Nikestore.com restocked the bred 11s bout 6 o clock pm (yesterday) check kicksonfire twitter i believe u 100% man hope this is a step for the better

post #69 of 190
Quote:
Originally Posted by MINOTAURO NOGUEIRA View Post

It's true. When i copped the Fire red IV from the nikestore restock, the production tag stated that it was made after the initial release. I also think stores hold back on pairs. They would do the raffle, then when everyone gets there pairs they release the rest to the general public.
aside from the concord re release that finish line did, I don't think that the stores hold back pairs. Those extras after a raffle or RSVP just weren't picked up
post #70 of 190
BS like this is making me lose interest for JB. mean.gif
Minus whale start copping some retro Nike and Reebok and NB.
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post #71 of 190
Quote:
Originally Posted by kamuekcmo View Post

You are correct, but this is the first time I have heard a company actually hold pairs back that they have already produced for a 2nd release, based off of the info collected... I guess that was my main focus of the post...

I noticed it with the production dates of the Kilroy's and Charcoal's
post #72 of 190
Quote:
Originally Posted by HellaFlush View Post

Okay not trying to be an A-hole, but I knew about this and they just keep restocking. They're just holding back pairs and then probably release again IMO. Do you guys notice every release that comes out they restock the one they have already release. For example they release the 1's last week and I checked online they restocked on all the 4's that day. (only restocked on a couple sizes but still)

Some of you confuse restocks, with returns and cancellations.

I'm sure this was Eastbay/Footlocker/Footaction. And you never tried to add to cart.
post #73 of 190
Thread Starter 
Quote:
Originally Posted by HellaFlush View Post

Okay not trying to be an A-hole, but I knew about this and they just keep restocking. They're just holding back pairs and then probably release again IMO. Do you guys notice every release that comes out they restock the one they have already release. For example they release the 1's last week and I checked online they restocked on all the 4's that day. (only restocked on a couple sizes but still)

 

Quote:
Originally Posted by MINOTAURO NOGUEIRA View Post

It's true. When i copped the Fire red IV from the nikestore restock, the production tag stated that it was made after the initial release. I also think stores hold back on pairs. They would do the raffle, then when everyone gets there pairs they release the rest to the general public.

Restocks and JB only sending out half of the shoes produced and making a second release date are two totally different things.... Restocks have always been around, this strategy of deciding to make a shoe limited based of hype is new...

post #74 of 190
Since you're watching us JB...

How's about getting us some releases of shoes that MJ actually wore in game and not so much of this retro+ neon green, pink, purple nonsense...Even this re-retro foolishness every 3 or 4 years is getting to be too much...

I'm talking about the blacked out 13 low's he wore in the 1998 Eastern Conference Finals...I'm talking about the Playoff XI Lows...I'm talking about the Concord XI Lows (1996 Championship Parade I know but yall get the idea)...I'd much rather have a pair of J's that the man himself wore than a pair of off the wall color-ups that have nothing to do with the prestige of the particular model that's being used...

Give me these...


Give me these...


Give me these...


Give me these...(I know it's a ref shoe but still)
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post #75 of 190
JB doesn't care about what we want.
They care about $$$.
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post #76 of 190
Quote:
Originally Posted by ROBPZEE612 View Post

JB doesn't care about what we want.
They care about $$$.

So true...

So then lets look at it like this...Since this whole idea of Retro's started, not talking the 1994 stuff, but when it really took off in the early 2000's which models have moved more units? OG / game worn colorways or the "Retro+" models as they were once labeled? As a whole that is...we'll say from January 10, 2000 through January 10, 2013...I'm posing this question to the JB members who are and always have been watching threads like this on website like NT...

You wan't to put your finger on the pulse of a buyer (Joe Schmo from off the street...not us "loyal customers")? Send any one of your employees out to any one of your stores with three shoes 1) An early retro quality white / cement III...2) A current retro White / Cement III...3) Finally your current "Joker" III's...Ask the first 10, 15, 20 whatever people you come across inside said store which of these shoes they would pefer...I guarantee you that 90% would pick the early retro quality white / cement III...Repeat this process as much as you like and I'm betting the results will not change...

Take a look at your business model, in relation to retro's (Your current bread and butter as it were) from the early part of the 2000's, you know what got you to your main source of revenue today...How has that model changes between then and now?

There I just saved you millions in research...You're welcome!
Edited by vegetaray123 - 1/10/13 at 6:43am
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post #77 of 190
Quote:
Originally Posted by kamuekcmo View Post

Just got off the line with my source and he did confirm that the 2nd release of the killroy pack was also part of this... He says he's 75% sure, Olives will just show up on all star weekend.. In stores and NDC.. He will get back with me when info is solid.. It's not huge news, but I would also like to add that a fsr of photo blue 9's just showed up on finishline.com about 2 days ago...

MAN, I HOPE YOU'RE RIGHT ABOUT THAT OLIVE 9 RESTOCK,BRO. THAT'LL BE TOO MUCH LIKE RIGHT...MY BIRTHDAY IS THE SAME DAY OF THE ALL STAR GAME( 2/17, THE SAME DAY AS MJ'S), PLUS WITH THE GAME BEING DOWN HERE IN H-TOWN THIS YEAR, WE'LL PROBABLY GET THE LARGEST ALLOTMENT OF THE RESTOCK SNEAKERS IN THE STORES THROUGHOUT THE CITY! THAT'LL BE A HELL OF A B-DAY GIFT IF U ASK ME,LOL! smokin.gif HOLLA...


CED B.
post #78 of 190
Thread Starter 
Quote:
Originally Posted by cedb713 View Post


MAN, I HOPE YOU'RE RIGHT ABOUT THAT OLIVE 9 RESTOCK,BRO. THAT'LL BE TOO MUCH LIKE RIGHT...MY BIRTHDAY IS THE SAME DAY OF THE ALL STAR GAME( 2/17, THE SAME DAY AS MJ'S), PLUS WITH THE GAME BEING DOWN HERE IN H-TOWN THIS YEAR, WE'LL PROBABLY GET THE LARGEST ALLOTMENT OF THE RESTOCK SNEAKERS IN THE STORES THROUGHOUT THE CITY! THAT'LL BE A HELL OF A B-DAY GIFT IF U ASK ME,LOL! smokin.gif HOLLA...


CED B.

I got a retail price link if you want them now, hold on let me get it... Damn, scratch that, someone posted it in the Olive 9 thread... They had a FSR about 10 mins ago... But yeah, im 100% sure they will drop again, just not 100% on the exact date yet, but I will keep you posted...

post #79 of 190
Quote:
Originally Posted by vegetaray123 View Post


So true...

So then lets look at it like this...Since this whole idea of Retro's started, not talking the 1994 stuff, but when it really took off in the early 2000's which models have moved more units? OG / game worn colorways or the "Retro+" models as they were once labeled? As a whole that is...we'll say from January 10, 2000 through January 10, 2013...I'm posing this question to the JB members who are and always have been watching threads like this on website like NT...

You wan't to put your finger on the pulse of a buyer (Joe Schmo from off the street...not us "loyal customers")? Send any one of your employees out to any one of your stores with three shoes 1) An early retro quality white / cement III...2) A current retro White / Cement III...3) Finally your current "Joker" III's...Ask the first 10, 15, 20 whatever people you come across inside said store which of these shoes they would pefer...I guarantee you that 90% would pick the early retro quality white / cement III...Repeat this process as much as you like and I'm betting the results will not change...

Take a look at your business model, in relation to retro's (Your current bread and butter as it were) from the early part of the 2000's, you know what got you to your main source of revenue today...How has that model changes between then and now?

There I just saved you millions in research...You're welcome!

 

 

Trruuu (2chainz voice) I think your theory is spot on.

 

Case in point, Retro AJ 1's.

 

the only ones that will sell out imediately are OG CW's. I dont know how many different (and garbage) CW's on the 1's I've seen that sit on shelves forever and only occassionaly see them rocked by some kid in high school or the rich college boy. The same pairs that collect dust and ocassaionally go on sale.

 

Don't et me wrong, I'm all for product diversity like the CG IX's and the Kilroy's. JB just seems to not know when enough is enough. I guess the 1's were the first victims to some of these atrocious CW's because they did begin it all and have been around long enough to be toyed with. I'm 100% down with you for OG CW's over the retro skittles rainbow garbage.

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post #80 of 190
I dont see the big deal. If they make more pairs great. If you collect go buy dbs, bins, ect...kicks that likely wont get retroed. They make money, we get overpriced low quality sneakers. Win win.I always read hypebeast this and that but everybody contributes to this. Wear what YOU like. Its not like everyone who buys retro jays didnt know what they were getting themselves into.
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post #81 of 190
Quote:
Originally Posted by autotech View Post

I dont see the big deal. If they make more pairs great. If you collect go buy dbs, bins, ect...kicks that likely wont get retroed. They make money, we get overpriced low quality sneakers. Win win.I always read hypebeast this and that but everybody contributes to this. Wear what YOU like. Its not like everyone who buys retro jays didnt know what they were getting themselves into.

At the end of the day people gotta remember that theyre a pair of damb shoes that are meant to be worn. I understand collecting OGs, special releases like the DBs but people need to understand how mass produced these sneakers are. Its not like theyre really that limited.
post #82 of 190
That's Understandable
post #83 of 190
Quote:
Originally Posted by MarcMac360 View Post

At the end of the day people gotta remember that theyre a pair of damb shoes that are meant to be worn. I understand collecting OGs, special releases like the DBs but people need to understand how mass produced these sneakers are. Its not like theyre really that limited.

People aren't smart. We're talking about teenagers and those that live in the hood spending money they should be saving on shoes. You think these people understand that an LE like Cavs or Thunders gets 200K pairs produced? Wow, we're all SO special! I probably have 60-70 pairs of Js right now, so I have no leg to stand on as far as buying more shoes than I could ever need. However, I'm not dumb enough to believe I'm special or shocked when I see someone else with some heat on their feet. Nike is the biggest athletic apparel company in the world. Jordan sells more basketball shoes than any other brand in the world. You are not special for wearing Jordans!
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post #84 of 190
Quote:
Originally Posted by ROBPZEE612 View Post

JB doesn't care about what we want.
They care about $$$.
Truth ^^^
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post #85 of 190
Thread Starter 
Quote:
Originally Posted by trappedintime View Post


People aren't smart. We're talking about teenagers and those that live in the hood spending money they should be saving on shoes. You think these people understand that an LE like Cavs or Thunders gets 200K pairs produced? Wow, we're all SO special! I probably have 60-70 pairs of Js right now, so I have no leg to stand on as far as buying more shoes than I could ever need. However, I'm not dumb enough to believe I'm special or shocked when I see someone else with some heat on their feet. Nike is the biggest athletic apparel company in the world. Jordan sells more basketball shoes than any other brand in the world. You are not special for wearing Jordans!

Thats so true, people dont understand that... Idk the last time you been in a Jordan line, but thats the exact reason why at 6am people wake up and put on the best kicks they own and go to the Jordan line... Now dont trash me for being a bit childish, but I love to go to a Jordan line and all the people are mad at me because I have on an OG penny, pippen, or whatever,  hell I even had on OG Fila Grant Hills when I was in line getting breds for my kids.... Dudes get pissed cause no one pays attention to the limited Jordans they have on, but are all over my non Jordan kicks I decide to bust out.... Its so funny to me, I buy Jordans dont get me wrong, but I think they are far from special, not near as special as other brands that never produced mass amounts or kicks you wont see on a day to day basis...

post #86 of 190
Quote:
Originally Posted by kamuekcmo View Post

Thats so true, people dont understand that... Idk the last time you been in a Jordan line, but thats the exact reason why at 6am people wake up and put on the best kicks they own and go to the Jordan line... Now dont trash me for being a bit childish, but I love to go to a Jordan line and all the people are mad at me because I have on an OG penny, pippen, or whatever,  hell I even had on OG Fila Grant Hills when I was in line getting breds for my kids.... Dudes get pissed cause no one pays attention to the limited Jordans they have on, but are all over my non Jordan kicks I decide to bust out.... Its so funny to me, I buy Jordans dont get me wrong, but I think they are far from special, not near as special as other brands that never produced mass amounts or kicks you wont see on a day to day basis...

 

 

I showed up in the BRED line wearing my blackout goretex SB's.

 

IDGAF about what other dudes think. It's hilarious to me what they bust out just to stand in line. One dude had a strangled pair of 2012 Flints on, they looked sad.

 

It was casual Friday that day at work lol

 

 

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post #87 of 190

Cynically thinking, do you think they will do something similar and in 2014 release a 3M version of the Bred 13? That would make us all fools for buying the inferior one this weekend.... but JB made money off most of us, and they won... again. 

post #88 of 190
This actually sounds pretty believable too. Repped.
post #89 of 190

Hey guys i just got word on facebook from kof page that crawfish bentley ellis are restocking at finish line and nikes on the 27th of this month idk bout u guys but im liking these random re releases since i couldnt get all the pack ima def cop these for retail Kill the Hypetongue.gif

post #90 of 190
Quote:
Originally Posted by vegetaray123 View Post


So true...

So then lets look at it like this...Since this whole idea of Retro's started, not talking the 1994 stuff, but when it really took off in the early 2000's which models have moved more units? OG / game worn colorways or the "Retro+" models as they were once labeled? As a whole that is...we'll say from January 10, 2000 through January 10, 2013...I'm posing this question to the JB members who are and always have been watching threads like this on website like NT...

You wan't to put your finger on the pulse of a buyer (Joe Schmo from off the street...not us "loyal customers")? Send any one of your employees out to any one of your stores with three shoes 1) An early retro quality white / cement III...2) A current retro White / Cement III...3) Finally your current "Joker" III's...Ask the first 10, 15, 20 whatever people you come across inside said store which of these shoes they would pefer...I guarantee you that 90% would pick the early retro quality white / cement III...Repeat this process as much as you like and I'm betting the results will not change...

Take a look at your business model, in relation to retro's (Your current bread and butter as it were) from the early part of the 2000's, you know what got you to your main source of revenue today...How has that model changes between then and now?

There I just saved you millions in research...You're welcome!

 

 

I love it.. better yet how about you re-introduce jumpman23.com and do online surveys.  Present all models in the Jordan series  and colorways that have dropped and ask the consumer what they want retro'd.. within reason.  Then take pre-orders and start production.  This can be done over and over every year.  You can still give us limited and hype releases...and throw in some retro + colorways to make some more profit....but focus on the greatness that the Jordan shoe should represent.  Or how about you just start over.  Re-introduce yourself as a company that is going to invest in quality materials and a better product.  Make your shoe a Premium BRAND.... not something built on hype.  Demand quality, and realize your consumers aren't just minorities in low-income demographic areas.  Increased market share is out there.....but includes all the consumers outside of these areas that have the money to spend wait what do we know we are only consumers right....

 

"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

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"Some people search their entire life for a link to tie them to some of the eternal memories of their past.  Kicks may not be the answer for everyone.....but it is for me."

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