Naughty Dog Co-Founder: “Two Years Ago Microsoft Was Going to Win this Generation. That’s Not The Case Now”
Naughty Dog Co-Founder and former Studio President Jason Rubin (he left the company in 2004) is quite confident in Sony’s possibilities to do well this generation, especially due to the internal change brought to the company by people like Mark Cerny, as he told while interviewed by Geoff Keighley on GameTrailers.
Having worked at Sony and having seen how Sony is, we have to give them an incredible amount of credit for this launch. Inside the industry, quietly, hush-hush, two years ago Microsoft was going to win this generation. And that’s not the case now.
They have been very very smart, very very adept at changing their policies to fit what gamers wanted, and they’ve created an incredible hardware.
The creator of that hardware, Mark Cerny, who I know extremely well, could have not done this in the PS3 era, because Ken Kutaragi was there and the entire company had a very different way of looking at things.
I actually know better than most people the history of internal hardware production at Sony, because I went through this with Mark from Crash watching how hardware has gone.
The change from the Kutaragi model to, i will call it, the Cerny model is far larger than anyone realizes. It is looking at the market and adapting to the market, rather than creating the ultimate graphics hardware from a technical standpoint and assuming the market will come.
I wonder how Crazy Ken Kutaragi is taking all of this criticism dude is being put on blast by Sony the company he use to work for, game devs both 1st & 3rd party, and the majority of the gaming press.