Nike/Jordan Brand Limited Quantity Opinions

jumpmanasta

jumpmanasta

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Recently I've been thinking, why does Nike and Jordan Brand choose to make their sneakers so limited? They know if they make a good shoe they WILL sell out, and they will be making their money. But with the very limited quantity they aren't making as much money as they can be, and I'm sure they don't care about how "rare" the sneakers are, they don't care how much resellers sell them for because they get no profit. So what's the point of them making them so limited? I would personally like Nike to make their shoes more available but not unlimited so everyone has them. What do you guys think?
 
If everyone has access to something, not everyone wants it.

Making it limited makes it stay "fresh". This is one of the oldest concepts in life. When demand is bigger than supply the seller stays in business.
 
Crazy EBW said:
If everyone has access to something, not everyone wants it.

Making it limited makes it stay "fresh". This is one of the oldest concepts in life. When demand is bigger than supply the seller stays in business.
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That's a good point, but even if they increased the quentity a little more they would still get more money and it would stay relatively fresh. Instead they make it extremely limited and so people have to opt to pay reseller prices, or else wait for them to retro
 
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Stuff isn't extremely limited. Everything that releases in this day and age seems more limited because of the different demographics that are targeting Saturday mornings now. I get your point, but there's nothing Nike will change as far as production numbers are concerned.
 
Crazy EBW said:
Stuff isn't extremely limited. Everything that releases in this day and age seems more limited because of the different demographics that are targeting Saturday mornings now. I get your point, but there's nothing Nike will change as far as production numbers are concerned.
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You're also right, thinks aren't as limited as they seem, it's just that everything sells out because everyone just wants what they can get.
 
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I believe they should release a higher quantity of pairs in the store and limit how many pairs you can purchase from the store on release day.Just not make enough for literally everyone on the planet to have a pair.
 
Atlas Fontaine said:
I believe they should release a higher quantity of pairs in the store and limit how many pairs you can purchase from the store on release day.Just not make enough for literally everyone on the planet to have a pair.
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Couldn't agree more. Quality keeps going down and people keep on buying smh
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They are making more shoes. Every year there are more colorways in the new sigs and there are more Retros than ever. Seriously, there's at least one major retro a month now and production of each of those is in the quarter million pair range. Also, a lot of people don't realize how fine a line it is between selling out and hitting the outlets. Resale prices don't jump until product sells out. If a product doesn't sell out hype dies almost instantly and people forget about it.

Not shoes, but people ripped on the 3M Olympic jacket so much for its price. It sold poorly and hit outlets for less than half retail and now they get bid up higher than retail on ebay. It's not like they became a classic over the years, they came out less than a year ago.

>They know if they make a good shoe they WILL sell out

The Air Jordan 2010-2012 were excellent shoes that rotted on shelves. Meanwhile Retro quality gets worse year over year as the technology gets older and more outdated while they continue to sell out at higher prices.
 
JumpmanAsta said:
 
Recently I've been thinking, why does Nike and Jordan Brand choose to make their sneakers so limited? They know if they make a good shoe they WILL sell out, and they will be making their money. But with the very limited quantity they aren't making as much money as they can be, and I'm sure they don't care about how "rare" the sneakers are, they don't care how much resellers sell them for because they get no profit. So what's the point of them making them so limited? I would personally like Nike to make their shoes more available but not unlimited so everyone has them. What do you guys think?
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Short Answer: Little Mei Ling in one of Nike's 30 footwear factories in China ... can't sew fast enough to meet our very insatiable demands.
 
Nike probably has some type of algorithm/model that tells them how many shoes to sell for any given release in order to maximize profit and 'hype' for the brand
 
Also, another benefit of sellout releases for Nike is that it helps minimize 'excess' inventory
 
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