They have to be willing to change the games selected for tv after the fact. Obviously tonight these are the only game going on, no chance, but quite a few great matchups involving OKC, POR, IND, have been snubbed for just terrible games. Obviously the Lakers are the prime example, although surprisingly they are more fun to watch without Kobe. Nick Young and the Lakers versus LeBron and the Heat just doesn't have that same must see value
How many tv games for the Blazers this year? Suns?
How else would they do it..
They are picked at the beginning of the season..
Only snub is the Pacers. But they lose out to big markets.
Also BK/CHI, OKC/NY would have been thought to be good games 3 months ago.. Injuries happen and Knicks happen.