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- Aug 9, 2004
I wasn't attacking you, it's just that too many people on this board who have no understanding of business continually make comments while being ignorant or not fully having an understanding of business and marketing principles.
As far as the smaller shops ordering less - long story short - they don't matter! I am pretty sure if you ask them, and they answer truthfully, it will be discovered that nike/JB stopped giving them access to the "GOOD" stuff. Once Nike/JB is no longer giving you access to/or guaranteeing that you will get the occasional limited releases, what incentives does a shop have to order all the other crap/non-hyped stuff Nike throws at them. Nike/JB's actions the past few years have pretty shown that unless you get that coveted tier zero designator (I think that designator has been changed), your shop can go kick rocks. It's also one of the reasons, but not the only one why you see more and more mom and pop shops selling shoes above retail when they used to sell at retail a couple years agos. Nike cut them off, so they have to get their product via other means. They no longer get it at the retail cost, so they have to up the price. People think that these mom and pops selling you a $190 shoe early for $250-$300 is making a killing? Most of them are damn near paying retail for those shoes. Account for rent, payroll, and those shoes being their biggest means of store income, it's a wrap longterm for them!
With the success of the big chains and their own retail locations, Nike/JB can pretty much decide to complete leave out the little guys. From the looks of things, one of the reason Nike/JB hasn't gone that route is the litigation that it would bring about. They would throw everything from: collusion, fair business practices, and monopolistic practices at them.
