If the UFC wants to be such a big sport why not stop doing PPV? You don't see the NBA Playoffs or Superbowl being put on Pay Per View......
legitamate question because i've never bothered to look into it before, why does this seem like it's never even thought about for things like UFC and Boxing?
If Dana White and company thought they could sustain their revenue by moving away from the PPV model I'm sure they'd go for it. At this point the sport isn't at that level yet. I don't think you can compare basketball or American football to mixed martial arts.. mixed martial arts still suffers from a stigma
Once more and more kids start growing up in mixed martial arts, society will start to accept it as a part of culture like basketball and football. Around the world as well, if children are growing up in MMA that will obviously help
Dana has actually talked about leaving PPV one day
Right now I don't think they would make enough money. I think that's the most simple answer
Boxing, MMA-- combat sports IMO will never be a mainstream sport in terms of having it be as big as basketball or football, so the big ticket events will always remain a PPV so they can secure the most money possible
Who knows though, with the UFC getting the FOX deal and being sponsored now by Reebok, the groundwork is being laid for the sport to become more "legitimate"