How can you say UFC doesn't care as long as you're winning? Shields was winning. Before his loss to Lombard, he defeated Woodley and Maia. Okami won 3 fights in a row before losing to Jacare. And Dana has gone on record stating that he doesn't like Bendo's style. He thinks he's a grinder and is boring. Brawlers may not be the right word, but they want guys that are gonna go out there and swing for the fences. Even before Machida's knockout of Munoz, Dana wasn't a fan of his because he wasn't aggressive enough for him and he wasn't a fan of his technical and counter fighting.
They gave Shields all the chances to get to a title shot, no? They gave Okami all the chances to get a title shot, no? They give guys who win a chance. It's up to the fighters to remain entertaining. It's up to the fighters to put on a show.
OK, you named Bendo. Bendo has gone to point fighting but he's still right at the top of the food chain. Faber, Johnson, Weidman, Maia, Munoz.. should I bother going on? The UFC does care about winning and they do give even the boring fighters a chance to get a title if they are winning.
It's only natural for brawlers to get more chances. How is that not obvious? It's the fight business. I don't blame the UFC for cutting Shields and Fitch because they are boring *** fighters. There's a difference between technical and boring. Shields toes that line way too much and Fitch is plain boring.