Originally Posted by urbanmiracle
That adidas doing apparently. Which I don't understand. I don't get why this line isn't like the rick owens or the Y-3 line where they just keep producing more kicks through out the year. Those Y-3 are more expensive and the rick owens joints are even more expensive and they are EVERYWHERE meaning BARNEYS, KITH, NEIMAN MARCUS and other high fashion retailers. Adidas wants the mystique of what he did with Nike but they lack the market share. They want Kanye to help sell the boost technology but they make his shoes which feature SAID TECHNOLOGY and make them limited. Yes Ye is rocking the ultra boost (which are GREAT SNEAKERS by the way) but people only cop the EXACT color way he is seen in and the rest sit. So dunno what the marketing strategy is. And the clothes, going for thousands? REALLY?
Everyone keeps footing it on adidas, but I'm suspicious of that.
The owens, y-3, AND simons lines are all more easily available (the ozweego etc) all 3 have gained serious traction lately yet still are hyped, still sell out, get restocked, and even have models go on clearance each season.
I'm really having a hard time putting on my poor kanye shades here when it comes to that.
The boost technology is all over, from adidas own high end outside of kanye down to their outlets.
There's one common element, you have nike a mega-house thats dominating sportwear
you have adidas, who's struggling and needs to do anything to not just keep reputation up but sales, and has successfully upkept relations with 3(more for sure, but lets use these 3) high end designers with more affordable collaborations.
Then you have mr west.