ADIDAS x YEEZY COLLAB OFFICIAL THREAD *2016 thread link 1st page*

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mikeyfabs said:
they are brought to the cool table automatically but they can't focus on kanye they should be pumping out stuff now thats NOT ASSOCIATED with kanye that people would want. KANYE DOESNT EVEN WEAR ANYTHING FROM THEM!!!!! at least when he was with nike you caught him in bred 1's flyknits and air maxes
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That would make sense if they were doing that. But thet aren't. It looks like a fail on their end so far.
 
mikeyfabs said:
 
GREAT ANALOGY. they weren't and won't ever be ready unless they learn to become cool
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The problem is that, at first you'll find most people were indifferent to Adidas. "I don't LIKE them, but I don't HATE them either". That was their lane and it WAS cool for them to be in. On occasion (when they got a shoe right) they got a random sympathy purchase. You were like "F-it, I'll buy that for S's & giggles." Now because of these antics, folks are getting pissed at them. When Kanye leaves eventually, it's going to be a "cold winter" for them. Nike can handle people hating their brand because it's line-up and deliverables are just that strong. Were else are you going to go (for an extended period of time) when Nike has the game pretty much on lock; you WILL be back. Nike is the super model (= I'll never do better and I know it) and Adidas is like the fat girl (=you need to be grateful I'm even speaking to you right now). Adidas simply does not have enough redeeming qualities to afford being disliked. Once YE steps off..... I feel Adidas is going to be in a worse position than the times before the Yeezy.
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AntiJs said:
 
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What brand awareness?  They are tarnishing their brand by launching this shoe like a bunch of amateurs.  People who may have been willing to give Adidas a chance might be turned off by all this and tell Adidas to blow it out their ***.
 
Adidas had the most hyped fashion show in NY fashion week with their name on it. Brand awareness goes a long way, they are fine. It's what they do going that will ultimately determine what type of financial gains kanye can bring to the brand.
 
TonyDunks said:
 
The problem is that, at first you'll find most people were indifferent to Adidas. "I don't LIKE them, but I don't HATE them either". That was their lane and it WAS cool for them to be in. On occasion (when they got a shoe right) they got a random sympathy purchase. You were like "F-it, I'll buy that for S's & giggles." Now because of these antics, folks are getting pissed at them. When Kanye leaves eventually, it's going to be a "cold winter" for them. Nike can handle people hating their brand because it's line-up and deliverables are just that strong. Were else are you going to go (for an extended period of time) when Nike has the game pretty much on lock; you WILL be back. Nike is the super model (= I'll never do better and I know it) and Adidas is like the fat girl (=you need to be grateful I'm even speaking to you right now). Adidas simply does not have enough redeeming qualities to afford being disliked. Once YE steps off..... I feel Adidas is going to be in a worse position than the times before the Yeezy.
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pretty much. if you read those articles it seems like they are putting all their eggs in the basket for 2015, this is the year they need to make some noise in the US and if it fails its not going to be good. how do you let under armor a company less than 20 years old become the number 2 company behind nike
 
digiballs said:
 
What brand awareness?  They are tarnishing their brand by launching this shoe like a bunch of amateurs.  People who may have been willing to give Adidas a chance might be turned off by all this and tell Adidas to blow it out their ***.
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right if they did the show and said the stuff is coming in in july people would be fine and salivating over it but they are releasing like 500 pairs a weekend for 3 weekends in a row. wtf does that do
 
mikeyfabs said:
they are brought to the cool table automatically but they can't focus on kanye they should be pumping out stuff now thats NOT ASSOCIATED with kanye that people would want. KANYE DOESNT EVEN WEAR ANYTHING FROM THEM!!!!! at least when he was with nike you caught him in bred 1's flyknits and air maxes
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Kanye started wearing flux and stan Smiths after he left nike.
 
Gabe said:
 
..why are so many people talking about Adidas like it's some down-in-the-dumps company. We're talking about the third biggest sports brand in the world, a top 100 company. Lol. Dude's acting like Adidas is clinging onto pennies rn. 
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Because Adidas is weak sauce in the States and we all know it. Now in Europe, that's another story; but we all know those kids are way behind times over there. It's like they are on another planet getting TV transmissions from the USA in the 1980's over there.
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Gabe said:
..why are so many people talking about Adidas like it's some down-in-the-dumps company. We're talking about the third biggest sports brand in the world, a top 100 company. Lol. Dude's acting like Adidas is clinging onto pennies rn. 
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all of this
 
mikeyfabs said:
im not talking international I'm talking usa, I'm sure thats where the majority of people who post here are from, ADIDAS HAS NO IMAGE IN THE USA
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Didn't stop them from selling out things like the Run DMC collabs, the Pusha T collab, every Big Sean collab, etc. Popular Y-3 models? Raf/Rick collabs? They sell out consistently in the US. It's about perspective. You think they're struggling because you buy nothing from them. People who actually pay attention know that a different segment of buyers think Adidas is great. 
 
Gabe said:
 
Didn't stop them from selling out things like the Run DMC collabs, the Pusha T collab, every Big Sean collab, etc. Popular Y-3 models? Raf/Rick collabs? They sell out consistently in the US. It's about perspective. You think they're struggling because you buy nothing from them. People who actually pay attention know that a different segment of buyers think Adidas is great. 
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you people can't comprehend, i never said they are struggling i said THEY ARE OUT OF TOUCH WITH THIS SNEAKER CULTURE and instead of learning how to do it they implemented their bone headed ways
 
you can't compare pusha t big sean and run dmc collabs with kanye its two TOTALLY DIFFERENT THING!!!
 
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y3 was a brand way before adidas, why they merged with them i don't know the story but they are in their own lane and they do it their own way and it works for them but you take a poll of 100 people i say about 10 of them ever heard of y3. 100 out of 100 know kanye
 
mikeyfabs said:
you people can't comprehend, i never said they are struggling i said THEY ARE OUT OF TOUCH WITH THIS SNEAKER CULTURE and instead of learning how to do it they implemented their bone headed ways
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If anything I would say they are in touch with the community (just not very good at delivery) they just gave one of the most polarizing people in fashion his own line and are pushing their runners.
 
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