Honestly I think at the beginning, Meek ain't take it as serious as the world. To us it may seem like a foreign concept, but it's hard to be worried about memes when you getting 100k a night, smashing Nicki and come from an environment where your freedom and life are constantly at stake. A meme would be the least of your concerns too.
IG and twitter are (or were) a huge part of him as an artist. He very well understands how social plays a role in music and perception.
You know what, nevermind, if he did understand that, he would've handled this entirely different