Originally Posted by britkicks
I'm in the UK and can say that adidas were on lock down here long before you could even buy Nikes here. My first ever kicks in the early 80s were adidas gazelles. Whilst Nike still edges it here in desirability adidas is very popular. There is a world outside of Nike basketball and Jordan and there are plenty of people buying and wanting adidas releases in it. Check out the recent Eqt reissue or Stan Smith reissue. The quality on these put the average Nike release to shame. To say adidas is irrelavant pays disrespect to a significant percentage of the sneaker community.
A lot of people lack that "world view" tho...
They think basketball and Nike rules the world. Meanwhile, soccer is actually ten times bigger across the planet, and Adidas runs that.
Not to mention all the hardcore sneaker / "trainer" / "runner" collectors from across the pond, who've been in the sneaker game for decades, have tons of sick Adidas models and colorways I wish I could track down. I was so relieved they finally retroed the OG colorway of the Torsion Integrals recently. Wanted those for forever and the OG's rarely came up for sale, much less in my size.
I still have my blue suede Adidas Campus's from the early 90's. Always preferred those over Shell Toes. Wish I had some of my other Adidas runners from back then. I have picked up a few Adidas runners over the years tho, like ZXZ 700's, and some others. Which have SICK colorways you can't find on Nike runners (plus their quality is better, Nike has dropped the ball terribly on their shapes and colorways of their classic runners. Like the Air Base II's for example, W T F was that crap?)...
People are just so caught up in Nike and Jordan hype that they don't realize there's a whole other world outside of their tiny little bubble. TRULY brainwashed.
I'm not gonna join the who's made more money argument, but regardless, Adidas is Nike's only true competitor. Ye will introduce some new heads to the brand, and make them a bit "cooler" in the street wear culture (and not seemed forced, like when officer ricky and swizzy wear boks, it seems like they're only wearing it for the money), and THAT is why Nike is taking the bigger L in this break up. All they had to do was give Ye his royalties...