And honestly, I am not a fan of IM2 and IM3 but it did get good reviews plus I do think it was still riding on RDJ, IM1s greatness and Avengers high. Marvel hasn't really had a bad or negative reviewed film yet outside of comic book fans so it's hard to judge the films due to that. Marvel certainly didn't have the Marvel name it has now but IM1 made lot of money and I do believe it is because it is just a great film and I do rank it still as the best Marvel film to date.
I think the same thing happened with DoFP, everyone was already hating on it and then the good reviews poured in and it made bank on the box office.
And yeah people aren't seeing it and then paying for it but a lot of those box office are from repeat watches too and if the film wasn't good, not many would watch it again. Cinemascore and reviews definitely mean plenty, if the film had negative reviews, plenty would have delayed watching it and will not see it multiple times. Again I said if it is all said and done, as in after it is done it's theater rounds that I would guess $25m-$$50m less on the lifetime gross if the movie isn't as good and I don't think that is too far fetch.
I mean by itself, all those things may seems small, the reviews, cinemascore, SDCC announcements, etc... but w/o those I really do not think GotG wouldn't have made $90m+ in it's opening and all those makes a difference in the lifetime of the film too. If GotG were just as bad as Incredible Hulk for example, the movie wouldn't make as much as it could/will.
I'm not saying it can't be done with Riddick but that franchise isn't as big or loved as these Marvel films. It's just like DC with it's bad track record, again I am a fan of the series but we are in the minority here. Marvel attaching it's name will get people more hyped and build confidence but I don't think it'll get Riddick to $90m opening unless it is getting 90% reviews and good word of mouth by the time it releases. It'll make more money than past Riddick films but I don't think it'll be a homerun. It could very well make them being a Marvel property than before but do I see it making $300m-$500m lifetime gross? I really don't and I think at this point, any less would be a disappointment to Marvel unless the budget is in the $10m which I doubt they'd do.
I guess I was looking at it this way as a Disney/Marvel ceo or a Feige with my initial comment. I have BP, Doc Strange, Inhumans, etc.. that has a long Marvel history and I just proved I can make big bucks off of these properties that we already own just like GotG. Riddick is a good option but it has had a bad history in box office, I have to pay and buy the rights and deal with Universal. Plus I already have all these films up til 2028, so why should I go for a Riddick franchise when any Marvel properties is a guarantee cash cow right now? I cna probably make a low budget Black Widow film and still make money on the box office more than I could make with a Riddick film and BW is just there sitting in our talble ready to go.
But hey, I was definitely wrong about GotG when it was announced years ago so I really could very well be wrong with the Riddick franchise so who knows. That's just how I see them.