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Exactly ^.
How was Jay-Z before Reasonable Doubt came out?
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This isn't true at all.
People had buzz.
Because normally you garnered it by guesting on another project. That feature was your introduction to the world, i.e. Nas. Then you had a single/maxi single/12 inch that released weeks/months prior to your album. For example, It Ain't Hard To Tell. And Illmatic helped AZ get a deal. Because often your "buzz" got your a record deal. Another example Keith Murray on Hostile, which turned in to Most Beautififullest. Redman came out on EPMD with Head Banger.
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^^ buzz generated by the lead single from your album.
IMO that's not the same as having buzz around your debut, prior to any material from it dropping. I guess that's subjective though.
IMO that's not the same as having buzz around your debut, prior to any material from it dropping. I guess that's subjective though.
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I only found Jay through BIG, although I did have the RD tape. If BIG didn't die I probably would've never really like Jay like I do now. IMO as a solo artist BIG and Nas had NY on lock from 1994-97 and me being from the area he wasn't that dude. Jay was very forgettable in his early years.
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jay z didnt pop off until Vol. 2... Hard Knock Life dropped
nyc heads knew jay but he didnt become popular until 1998
nyc heads knew jay but he didnt become popular until 1998
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altho i remember my dad puttin it into the stereo and all that growing up (meaning i remember when this dropped), its crazy to think that there was a buzz bigger than 50's
crazy
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Forreal tho whats with Jay z being hanged throughout the video?
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Nope, because most artist debuted on another project before they came out
There weren't many lasting artist like Wu. Where they came out and built up their momentum from the ground floor.
Like Q-Tip would get on a song with The Jungle Brothers and De La, which would garner interest in him and Tribe.
Same with Big L getting on Show & AG and Lord Finesse projects
Fat Joe would get Pun on his project.
It was a lot harder to come out dolo, unless you had someone like Puff who was a built in marketer.
You had Def Jam which was a brand that people trusted.
Mic Geronimo had Ja, DMX and Jay-Z...and all were unknowns.
Now, artist don't do the unknown thing. They have features from whoever is hot.
Back in the 90's you basically needed a co-sign.
People as individuals weren't concerned about sales, because it wasn't reported, but there was buzz when artist dropped. I used to be a regular on Tuesday's to buy tapes and then CD's. They just had a different means of advertising, street teams were big, of course you had radio, instores and magazine ads.
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Like someone said, Snoop's buzz was huge.
If he came out when 50 did he would have done 2 mil the first week.
Every car had it. Every person had it in some form. Everyone was talking about it. Then it had single after single and had staying power. That joint is like the Thriller of rap albums.
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'Most' artists debuted on another project before dropping their own release?
Come on man.
I would argue that the unsigned hype list was a far more influential tool in breaking artists than guesting on other peoples projects. Although there are some exceptions obviously.
And artists now don't do the unknown thing? I don't know of many people who were patiently waiting for So Far Gone, Section 80 or Acid Rap because of those artist's guest spots elsewhere..
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Not sure what you're talking about.
You're comparing 2013 to 1993?
In 1993 Clue and Ron G tapes were like crack. Now mixtapes are disposable and people give away 10-20 songs routinely for free.
Different era
Unsigned hype? You mean like Tupac, Snoop and Meth were in unsigned hype?
When people think about The Source's Unsigned Hype they think about Biggie, but there were dozens who never amounted to anything.
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I think 400,000 US copies in the first 6 months and 55 weeks on the R&B & Hip Hop chart qualifies as popular.
Honestly I wasn't even a huge fan of Jay at the time but you guys chat so much ****.
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geministar
Banned
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I'm from L.A. California and it rings true to me. Dj's here didn't really play much Jay Z until after Hard knock vol 2 came out. Plus, that Rush Hour movie really helped give it more buzz.
Before that, all I remember of Jay Z on west coast radio was "ain't no ....." and "sunshine". Those songs just came and went.
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They played it so much I hated it.
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He was trash, nothin has changed
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at the time 400,000 cd's sold didn't mean a success
it only meant you where given a chance to make more music
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exactly
radio started to play jay z once commercial records where made
you might have been one of the 400,000 people in the US to buy his cd back in 96 97
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I think you and magic are right. Buzz from singles and Co-signs/features helped dudes get on
Lead Singles
Clipse- Grindin
Onyx- Slam
Das Efx- We want EFX
Arrested Development
Black Sheep- The choice is yours
Craig Mack - Flava
Juvenile - Ha
Features
Canibus- Beast from East feature on Lost Boyz album
Snoop on Deep Cover and The Chronic
Kurupt- on the Chronic
Lupe- Touch the Sky
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Quit hatin'...
"The only thing worse than getting old, is not getting old." (c) Shawn Corey Carter
...'96 was 9th and 10th grade for me
.
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:x
oh hush. dudes on here do the same thing to young people.
doing either is stupid imo but hey gotta be fair.
Quit hatin'...
"The only thing worse than getting old, is not getting old." (c) Shawn Corey Carter
...'96 was 9th and 10th grade for me
oh hush. dudes on here do the same thing to young people.
doing either is stupid imo but hey gotta be fair.
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lololol 96 was like 1st and 2nd grade for me
superblytrife
Supporter
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No shame in my game. I got to experience the greatest era of hip-hop's existence as an adult who could comprehend the magnitude of the moment. I'm not even mad.
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