Originally Posted by Acebrigade
I'm happy so many sneaker fans are coming around on Adidas. But I can't fathom why so many were previously "anti adidas." Is it a European/soccer thing? **** blows my mind. Adidas is the original sportswear brand. Such and incredible history of innovation both technically and fashion wise.
I can write a 5 page paper on why that was the case, but to give it to you short,
Nike is American and they were doing their thing on their home turf, but Adi has been creeping up ever since.
Superstars were always a constant seller, but as Jeff Staple once mentions it on a video,
Nike dominates 90% of the shelf space in regular stores and every other brand has been fighting within that 10% space.
As you said, having little sports related presence also was a factor (Basketball, Baseball, American Football, etc).
It's more about the culture too. Nike has been there for most of you growing up if you were in the States.
Adi wasn't (depending on how and where you were born and raised).