Official Air Jordan 1 Retro Low OG Thread

staffsgtdignam said:

Pretty much every retro is cooling down, even 4s at this point.

Nike/JB increased retail prices and flooded the market trying to capitalize on the post-Last Dance and COVID retro hype meanwhile the sneaker market in general is down.

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frenchbreadbuilds said:

descriptively, yes thats whats happening. i just think this was part of the plan. whether its to get people used to seeing higher price points even if they go on sale or to take up more shelf space on retailors shelves vs other brands.

i think this gets framed a lot in away that makes it look like the market is punishing nike for doing too much, and despite word of SOME models being made in less quantities, all things point to nike setting itself up to make more shoes mores quickly (and sustainably) moving forward.

for the most part, nike knows when they have a hit on their hands and they know when something is being made that will most likely move via discount. all part of the plan

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staffsgtdignam said:

I do wonder if the massive discounts are making Nike/JB slow down releases though. Like they cancelled a bunch of retro releases this year so it makes me wonder if they realize that they are flooding the market, even if their endgame is to increase retail prices across the board, as you mentioned.

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frenchbreadbuilds said:

its really hard to say. nikes got a solid model because a huge bulk of their money is already made distributing to retailers which means anything they sell themselves even at a discount is a win. and like i mentioned earlier, theyre also working on the front end to be able to make more shoes, more quickly, and cheaper (to them).

theyre also mixing it up with releases that soley go through retailers which guarantees sold pairs on their end as well.

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staffsgtdignam said:

Yeah but why all the cancellations? Something in terms of release strategy is not going to plan. Was surprised they cancelled the Olive 1s that were supposed to drop in the Fall since those seemed like they would be popular.

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staffsgtdignam said:

What is the point of this model now that they are releasing 85 lows?

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