Nike business model / sneakerhead community article on 538 (Nate Silver's blog, ESPN site)

[mcsd31]

Great article about the sneakerhead community / market and how it relates to Nike's business model.

This article is actually linked on the ESPN.com homepage in the 538 box, right below the Grantland box (Bill Simmons)

http://fivethirtyeight.com/features...ys-see-hundreds-of-millions-in-resale-profit/