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Except I don't see people cheering and supporting businesses like they do sports teams
How about other forms of entertainment? People cheer and support music bands. Follow them around, scream and cheer at shows, they can easily represent a city or demographic. People don't 'we' them. Why not?
I find it odd regardless of who does it.for those bothered by it -- are you bothered when someone who supports your favorite team uses "we" ?
Again most of my posts are in jest and just to play Devils advocate, but it is something I never do. But I've never criticized someone while conversing with them if they do it