The Hundreds X Reebok Pump "Coldwater" AXT

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Jul 23, 2012
Hey guys, longtime Niketalk member - been onboard since '99 actually - but first time making a new thread like this, since we started our brand 10 years ago and would make Shoes & Tees posts.

I'm here to share the news of our upcoming Reebok Pump collaboration. This is the first place you're seeing these official photographs, we literally just finished shooting this production pair this afternoon.

There's a lot of backstory here. These AXTs were my favorite Pumps, but I noticed Reebok rarely touched on them in retros.  The teal/white/black colorway, in particular... so when the opportunity arose, I wanted to bring 'em back, but with the colors inverted.  Both colorways are inspired by the water around LA when I go out to surf every morning - the dark greens and black/blues...

But my favorite aspect would be that Reebok let us flip the Pump itself into our trademark bomb silhouette.  That was a major milestone for us.

This release will be exclusively available at The Hundreds’ flagship locations on Black Friday, November 28th. We will also reserve an allotment for our Online Shop.  You won't find these anywhere else...

Thanks for checking 'em out!
 
Yall did nice on the packaging with the stickers and the look books... a little disappointed with the qa, glue stains and scuffs on mine...hopefully a sued brush can cleaan it up.
 
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