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Nike Contest - CONGRATS TO NT-SHIRT WINNER: Twilight24xJet

post #1 of 52
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The wait is almost over. The official NT-Shirt offering is upon us and to celebrate the public launch of the NT-Shirts next week, we're holding contests in various forums to give NikeTalk members an early shot at winning a free NT-Shirt.



The Nike Forum Contest

Answer the following question:
"What do you want to see from NIKE BASKETBALL that it isn't currently doing?"


The single best response wins, as determined by the NikeTalk Staff.

Contest submissions must be posted by Sunday, October 28, 2007 - 11PM EST to qualify.




The winner: Twilight24xJet

His entry:

Quote:
Forget simple lines and simple colors, what Nike Basketball really needs to do is become the innovation machine that it once was in the 90's/early 2000's and take some risk. Like the the Air Preassure's in 1990, Air Huarache in 92', the Flightposite 1 in 1999(IMO the greatest Nike Basketball shoe to actually play in), and the Nike Shox BB4 in 2000. I want that feeling, to question whether or not I'm going to eat this week because I have to save my money to get a shoe and when or if I do, to stare at the shoe for days because it is that cool, to run and look for the nearest most updated Eastbay to see what was used to make the shoe. Not because its a hyped retro or that it's limited.

I need Nike Basketball to introduce the public new ways of the use their technology with cushioning and materials to out proform any baskletball shoe out there take some risks to advance even more. Too many of their shoes now are almost the same e.g. really big swoosh with choice of cushioning. Even when it was a "small" change, like max air was "always" used, but Nike decided to have "blown-out" max air that we see in the Barkely series. Or when it was something new and more noticable like Zoom, TL, Tuned, Tubular airs and Shox. As well as a design, color scheme, and marketing plan that is appropriate of what it is that the new and exciting about that shoe. I'm not talking about some crazy colored patent leathers, dumb gimmicks, and all clear soles. I'm talking about style in conjuction with function. The first time I saw the use of Foamposite technology, I was in awe. Zoom Air, a full polyurethane upper that encapsulated the midsole with carbon fiber for stability, and in a crazy alien looking blue color scheme?! I was quite impressed.

Though I might be asking for to much, I guess the bottom line is I want to be impressed again.

post #2 of 52
Good luck everyone!
post #3 of 52
I'll give it a try....

I want Nike Basketball to bring back the golden age of basketball shoes. Make something memorable that has quality and changes everything. Make a big impact in sneaker design and purpose of a shoe. Something that we will remember years from now and bring in a revival of Nike Basketball like the 90's. Of course it has to serve it's purpose and make a great shoe for basketball far superior from others. Try making something new and not use something from shoes in the past. Not hybrids and re use the same base for a shoe. Make an impact, changes.....another revolution....



:\ I tried, and I'm bored & tired.
Good luck to all.
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post #4 of 52
Quote:
"What do you want to see from NIKE BASKETBALL that it isn't currently doing?"



Doubtless countless of you will clamor for innovation or technology or design. Some will want simple designs, a return to basics. Others will want a loud shoe, full of eye-catching themes. Me? I want that feeling I had when I bought Nike Basketball shoes as a kid. It's a special feeling, one magnified by time and the oblique looking glass of my memory, so it's not reasonable for me to expect those same feelings at this age. However, what I want is a shoe that will do the same for my children.

My suggestion for Nike: rather than build the shoe to please the customer, make the shoe first and then make it so that people must have the shoe. Sure, some shoes will flop. Their design will be so terrible that even the best marketing won't work. But design without inhibition. Some designs will find their way into a child's heart. It's a feeling that can't be found by testing the shoe on a couple adults but rather something you can't predict. So I ask that Nike Basketball does whatever it wants as long as it's something I haven't seen before.



Quote:
:\ I tried, and I'm bored & tired.
Good luck to all.


Same. :\


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post #5 of 52
bring back da lawlessness feel of nike designs from da mid 90's...when u saw a pair of kicks back then, they were outta this world...they dont do that no more...everything is so reserved its almost dry.......

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post #6 of 52
Here's my submission:

Forget simple lines and simple colors, what Nike Basketball really needs to do is become the innovation machine that it once was in the 90's/early 2000's and take some risk. Like the the Air Preassure's in 1990, Air Huarache in 92', the Flightposite 1 in 1999(IMO the greatest Nike Basketball shoe to actually play in), and the Nike Shox BB4 in 2000. I want that feeling, to question whether or not I'm going to eat this week because I have to save my money to get a shoe and when or if I do, to stare at the shoe for days because it is that cool, to run and look for the nearest most updated Eastbay to see what was used to make the shoe. Not because its a hyped retro or that it's limited.

I need Nike Basketball to introduce the public new ways of the use their technology with cushioning and materials to out proform any baskletball shoe out there take some risks to advance even more. Too many of their shoes now are almost the same e.g. really big swoosh with choice of cushioning. Even when it was a "small" change, like max air was "always" used, but Nike decided to have "blown-out" max air that we see in the Barkely series. Or when it was something new and more noticable like Zoom, TL, Tuned, Tubular airs and Shox. As well as a design, color scheme, and marketing plan that is appropriate of what it is that the new and exciting about that shoe. I'm not talking about some crazy colored patent leathers, dumb gimmicks, and all clear soles. I'm talking about style in conjuction with function. The first time I saw the use of Foamposite technology, I was in awe. Zoom Air, a full polyurethane upper that encapsulated the midsole with carbon fiber for stability, and in a crazy alien looking blue color scheme?! I was quite impressed.

Though I might be asking for to much, I guess the bottom line is I want to be impressed again

Edit*On that note, I plan on buying 3 pairs of Eggplant Flightposite 1's and balling in all of them till I see the Zoom Air at the bottom.:D
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post #7 of 52
Nike Basketball has changed over the years. Most basketball sneakers would be used to be played basketball a decade ago. But now when they recreate the retros it seems like they just release them for casual use. I mean most gr retros are garbage, the quality sucks and the colors are stupid bright. Ive seen highlighter dunks, black patent/green / pink air bakins. Nike needs to focus on better colorways im not a person like most of NT that @#%$ about quality but if they are going to retro something then they should at least keep the color schemes nice and simple
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post #8 of 52
to me, nike is going the way of my favorite model american company: general motors. while nike hasn't reached the same level of utter stagnation, they have started to dip in quality and lean heavily on their past innovations while other companies catch up and pass them (though there aren't really as many true competitors to the apparel throne as there are automotive companies waiting in the wings). nike basketball was, at one point, about the passion of the game, the desire to look good, and the willingness to try something completely new. shoes like the fab 5's huarache, the hyperflights, all the different 'posits; these shoes were made for you to either love or hate from both a visual and a performance standpoint. as such, they have become cult classics. nike is trying to reach to many people with as few products as possible, and therefore taking a much more conservative model of design. i remember when nike had a ridiculous number of products (and not just high-end stuff with low-end parallel products a la the kobe 1 and that cheaper shoe, or the huarache and its counterpart) and each one was equally suited for ball, but had performance differences that translated into physical differences. the function was the form. the passion was true. i miss that.
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post #9 of 52
I want Nike basketball to take back the NBA from Adidas! Nuff said!
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post #10 of 52
What i want Nike Basketball to do that they aren't doing right now is to pick up what they had started in the late 90's, the crazy designs, eye bursting neon colors...I may not have known what all the shoes were called, not even the brands (i was 5) but all I knew was that i wanted the crazy shoe like the glove and the presto cage, along with some other crazy shoes by Adidas.
They need to bring back all of the designers of the 'posites and ask them to make a anniversary special for Nike instead of screwing up air max 97's. If this is done Nike knows they are going to make some cash of this because look at the retro'd foamposite 1's, they sold out like crazy and are going above retail on the bay. Nike has seen all the hype going on but they aren't doing anything about it, they are making us starve for the stuff we want. IMO if nike was smart they would be throwing out new posite designs like crazy, not these half posite lebron iv. Now its all about Zoom Air which isn't bad but everybody likes a classic. That too if you do retro it Nike, please dont screw it up like the Jordan line.
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post #11 of 52
Quote:
"What do you want to see from NIKE BASKETBALL that it isn't currently doing?"



i think nike should create a line that is budgeted for the lower income kids who cant afford the 100+ nikes. i think it would be great for the company and great for the unprivileged kids. Something along the lines of the starbury or something like that. Its just an idea. thanks.
post #12 of 52
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post #13 of 52
Quote:
"What do you want to see from NIKE BASKETBALL that it isn't currently doing?"

Bring back the excitement of seeing a brand new shoe for the very first time, through the use of materials and overall design of something no one has ever seen before that make you say wow upon first look. Once nike creates that classic shoe don't whore it out in hundreds of un-necessary colorways, case in point: Huarache 2k4.
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post #14 of 52
I would like to see a return to actually making products that turn heads, not due to the colorways, but from the designs itself. The Garnett 3, with it's gradient color scheme was unique, and it was a quality basketball shoe to boot as well. Although the Ultraposite was a rehash of FP1 and FP3, it was still unique in itself to be a great basketball shoe, and is one of the few Nike products to only be backed up by one single color. New innovations make people squirm, and at one point in time, nike wasn't afraid of pushing the boundaries. Shoes are "classic", because when they were created, other sneakers looked nothing like it.

The entire HOA pack, each of those shoes when they originally released were different from other sneakers, whether it was the materials (bootie for 93, tenjin upper for 03), or the materials/designs that were made (95s, 97s, '96 tailwinds)

Why are Air Jordans so iconic and popular, because the design of the Air Jordans are different than any other product out there. Although we've seen some recent ones fail, (XX2, XIX SE), they've proven themselves capable of using innovative ideas, with great designs, to create that magical instant sellout (XX), like we all remember. I'm sure a majority of us can consider the Jordan XX a classic in the making

Look at what's out currently, Nike shox Spotlight, Nike 360 bball 2, and Zoom BB....These items all provide some types of new innovation in cushioning, however, when there are numerous "clones" of these sneakers on the market, who is to say which shoes can be considered a classic?
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post #15 of 52
Create shoes that are visually appealing and are high performance at the same time. They need to quit looking at the past and design shoes with fresh ideas. Combining shoes (hybrids) and slightly altering designs to create more updated looking versions of the retros (Sharkleys) is not creative. Nor is using a single upper with different cushioning systems (Team Elites) Designing shoes that look good enough for casual wear and are excellent in performance at the same time is something Nike has been lacking lately. Take the Kobe III for example. They look like amazing basketball shoes but would I ever wear them around the mall? Hell no. For the steep price consumers are paying for products with a Swoosh, it would be nice if they were a little more versatile.

Colorwise, more and more Nike products are starting to cater to hypebeasts. They'll slap the brightest colors on a shoe knowing that some kids only want to get shoes that stand out. I'm not saying that they should stick to plain Team Bank colored shoes, but use colors that actually work well together.

I want Nike to go crazy with their designs, make people uncomfortable if they have to but not to the point that they will deter most people. While today's NBA stars aren't as strongly marketable as the ones were in the 90s, they can still sell products provided that they are marketed the right way. Giving players PE colors that the public will never get a hold of is something that irritates me. I say continue giving players PEs but also consider releasing them to the public. That was the great thing about Jordans. People got to wear exactly what MJ did on an NBA floor.

With Nike sitting on top of the basketball footwear market, it should be their responsibility to be innovative and lead the industry in design and technology. Do not take complete inspiration from the past. Bring in new designs that will blow people away...something new...something fresh...something we all would like to wear...no, no...something we all would WANT to wear.

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post #16 of 52
I would like to see limited editions of NBA players PE's for that particular NBA city.
For instance, I'm in Phoenix - why the hell do I care to go to Finish Line and buy Jermaine O'Neal PE's?
If they had a selection of Suns PE's - Marion, Stat, Nash, I'd be all over that.
In Memphis you could have some Gasol or Biggie PE's, some BG7's in Chicago, or some J's for Jesus in Boston etc.

It wouldn't require too much of an investment by Nike being that the shoes already exist, but it probably would have a good return.
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post #17 of 52
Id like to see revolutionary designs. Shoes that make the new generation really into sneakers. Taking it back to the glory days of 90's basketball shoes.
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post #18 of 52
i wanna see some new technology in nike basketball. i mean they have new technology but im talking bout something that will change the shoe industry 4 life likw when they invented "air" technology. i want them to make somthing that will show there cmpetitors that they are still the best and that they are gunna keep being the best.
I also want too c new creative dsigns and colorschemes and stop using the same tired names and stuff. i wanna c a new flightposite type shoe, an eye caching bball shoe, like the godzilla back then, that people will remeber in 10-15 years when it gets retroed again.
I also want to see nike bball commercials. i always see nike running but no basketball as much as b4.
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post #19 of 52
I would like to see Nike Retro basketball sneaker from the 90's, with the same colorway and quility... doubt it would ever happen.
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post #20 of 52
Simple answer. I would like to see them give Nike basketball shoes to people in Africa. Darfur, affects many part of this world today although we do think that giving something won't make a change that is absolutely wrong. I would like to see them support African Americans and give them shoes so they don't have to walk on crap. This would make millions of African Americans suffering in non livable conditions know that we DO CARE! This can also inspire other companies or people to step up and change the world today!
post #21 of 52
I would like to see Nike utilize the Innovation Kitchen more and continue with the Alpha Project lines.... some truely amazing things came about from this.

My one wish of Nike is to start implementing some Nike tech into their sub brands...Converse, Hurley, ect.

Wade 4.0 with zoom? Converse deisgns have been on point, but don't really have the tech to back it up. Nike could come in and aid them in that sense. Or at least share ideas...

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post #22 of 52
Simple: Create new, innavative shoes with new technology's no one would ever think of wearing on their feet



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post #23 of 52
To gather all the athletes they sponsored, does not matter if it's basketball, soccer, or golf, or even football.
Have them make a difference to the world! They are the most popular people in the world.
They are the most influential people in the sports world.

What I meant by "Make a difference to the world" is:
To do what NBA did! Help out others who needs help.
Make the world to be a better place!
NBA has a NBA Cares program, Nike has nothing?

That way, Nike would build up their name into a bigger company.
Not just sucking all of people's money by their cheap budget products, but also giving some out to people who need it more.
It'll be bigger after people see they gather all the athletes they sponsored.

Not only it is pleasant to watch, but it is beneficial to others who needs help. Thank you.
Just imagine, Ronaldo and Shawn Marion giving out foods to kids...
Steve Nash and Zlatan Ibrahimovic play soccer together with the kids..
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post #24 of 52
I as a sneaker collector/wearing person i want something that will enlighten the room that once was dark. I miss that feeling when everyone stared at your shoes or they thought you were rich or when they thought you have a fetish with feet. I loved rocking basketball sneackers when i was young because if ever a game would come up i would run back home and put on some shorts. Nike has impressed me oncein a while but i want that 1 peace of cake that took me back to 3rd grade when i first kissed a girl.



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post #25 of 52
The thing i would like to see Nike do is take more chances. I have, kind of, recently become bored with what has been produced in the basketball line. It is almost like basketball footwear is at a standstill while other areas continue to try and push forward. For the past month or so I have been following football and soccer cleats.

It seems to me that soccer cleats are ahead of their time right now and it's because of risk taking. There are different materials being used that i have never heard of, and the overall look of the shoes are very futuristic.

One example is the Mercurial SL. Pics just recently surfaced and I was left in aww. Here is a pic so you can see what i mean.

via slamxhype.com
mercurial2.jpg

I think if Nike took chance like this, high performance and high technology footwear, in every division of the company they would redefine what athletic footwear is and should be.
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post #26 of 52
I've always wondered when I was a kid, when I watched Back to the Future 2, when I would be wearing shoes that would tighten itself automatically. Not just that idea, I would like to see nike make a basketball shoe that knows how much resistance and tightness is need on your feet. Basically a smart shoe that gives you boost when you jump, gives you extra traction when you need to move side to side and more importantly gives extra support when you are just about to twist your ankle. Maybe im just being naive, but back when i was a kid I've always wanted a shoes just like the ones in Back to the Future 2...and I am still patently waiting when this will/can actually happen...
I'm in and i'm out...
post #27 of 52
Quote:
"What do you want to see from NIKE BASKETBALL that it isn't currently doing?"



More praise for basketball as a team sport rather than glorifying individuals. Simple, and probably won't win, but that's my 2 cents.
post #28 of 52
I want Nike to produce quality and innovative products. sure the retro craze was nice but no more mixing the old with the new, start designing future classics instead of relying solely on past successes and failures to push on to today's consumer. if today's products were successful Nike wouldn't have to rely on its past products.
I just wish Nike would go back to being Nike an innovative company that set trends in footwear, and did not over kill classic shoes with gimmicks and outrageous prices.
and there you go...
post #29 of 52
Quote:
"What do you want to see from NIKE BASKETBALL that it isn't currently doing?"



Basketball shoes for Basketball players
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post #30 of 52
what i want to see from NIKE BASKETBALL is that they need to give back to the community.. there will always be innovations and new techs, but the price aint getting lower... the endorsement deals, the gimmicks, sure for us shoe heads its appealing coz we can afford such lunacy... But what about those persons, the people who doesn't have much to spare.. how will they be able to experience a NIKE Product. In the US, it might not be a big deal but here in a non-3rd world country, you see kids who really love to ball yet have no money for a quality product like NIKE so they just end up buying fakes.
For once, I'd like to see them cut down their prices so some people can get to experience them. I mean, they made their money, their no. 1 in terms in the shoe industry; why not give a lil' something back to the people.. even for a short amount of time, say a month, they could put everything on sale or at half price, even the new releases.. Maybe with this, they can decrease or halt the faking of their products.. Coz once those people can buy their stuffs, the buying would stop and the faking will too...hehehe
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