This is why Adidas had to go get Harden.
They are losing out on their share to UA big time.
Lillard and Wall are great players, but only really have regional appeal (Wall would be more mainstream if not for injuries) and Rose is always hurt. Wiggins isn't proven.
They needed a proven star, that has mass appeal across the country, that wasn't locked into a contract. Harden was obvious choice.
This is all imho.