Woven I.D. "Bracelets made Unique to the Individual" (A KICKSTARTER PROJECT)

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nykickstape

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Woven I.D. is a project I am currently working on which revolves around the concept of customizing bracelets unique to the individual. I am currently trying to raise money to build an online platform similar to Nike ID but for bracelets. This platform will allows anyone to visit and build, preview, and purchase a bracelet made unique to them. Our bracelet has a signature magnetic clasp which is durable, easy to put on and to take off.

My Kickstarter has been reviewed and approved.I am reaching out to the Niketalk community for support. Although these bracelets are not solely for sneakerheads, I want to leave this here because the sneaker community has been a big part of my life. One line of designs we will be offering will be catering to the urban/sneaker community. Any positive feedback or comments are greatly appreciated.

We currently have a variety of colors and 3M reflective bracelets up as well.

Kickstarter link:

http://bit.ly/wovenidkick

Preview:

3M Reflective Bracelets:

Thank you for all your support in advance!
 
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I've never really liked these shoelace bracelets, but good luck tho. Hope it works out for you.
 
g'luck to you but as BenDover has said, it's essentially indiscernible from others in the market.


it's also a fad product & serves no utility.


if you had came out with this say four years ago, you may have had something.


but it's been done & honestly I feel like rastaclat & other brands have done it better. the market at this point is over-saturated and to be honest I don't see much of a market share left for even a 'bespoke' bracelet service.


I'm not a consumer of fashion bracelets in any case and for that reason I cannot in good faith fund a project or product that I myself don't consume.


View media item 1372829
 
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Happy to contribute when it goes live; a few questions:
  • What precisely makes this an "ID" product aside from choosing a color / material? Can someone put their initials on the magnet? 
  • Will you be offering other materials such as leather?
  • Any sizing on the width of the bracelet? From the pictures above, the shoelace bracelet seems pretty large 
  • What is the price and how much does it cost you to make each bracelet? 
  • The business alone doesn't seem very scalable at just bracelets, do you plan on extending into different jewelry items, a women's line?
 
Thanks all for the reviews and comments so far. I understand that this is very similar to a Rastaclats bracelet but the idea of this Kickstarter is completely different. This is funding to create an online Flash platform like Nike ID where anyone can design their own bracelets.

Keep in mind that this isnt going to be the only bracelet design, pattern, colors, material etc.

The idea of Woven I.D. in the end is a unique way to customize and purchase a product. Yes you do get a bracelet in the end, but the bigger picture/ goal of this is to raise funds to create that flash platform and for every individual to be able to customize their own unique product.
BenDover said:
 
Looks just like the other brand……with magnets
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Yes, it does look similar to another product. But imagine being able to choose your own color, material, and clasp to create a bracelet (much like NikeiD, then no bracelets will look alike. I started this kickstarter because I am unable to purchase all these different types of materials all at once. And yes, the pattern and material is similar, but the Magnet makes a big difference. The point of the magnet was to make the bracelet easy to put on and take off. The magnets also allows for my Halflet creation.
 
RUNYC said:
 
Happy to contribute when it goes live; a few questions:
  • What precisely makes this an "ID" product aside from choosing a color / material? Can someone put their initials on the magnet? 
  • Will you be offering other materials such as leather?
  • Any sizing on the width of the bracelet? From the pictures above, the shoelace bracelet seems pretty large 
  • What is the price and how much does it cost you to make each bracelet? 
  • The business alone doesn't seem very scalable at just bracelets, do you plan on extending into different jewelry items, a women's line?
Click to expand...
Well the concept ID comes later down the if we ever get a Flash website going. It is explained in my kickstarter that a consumer will be able to choose thier material, color, pattern, and clasp, clasp color, and material down the line. This Kickstarter is to raise funds to hopefully one day build that platform.

Currently offering 3 different types of rope( I cant individually fund all different types of material out there..hence kickstarter)

The width of the bracelets is mentioned in the Kickstarter, ranges from 1mm - 1.5mm so its not that wide.

The price of the bracelet varies on the amount I buy. I wholesale from manufactureres over seas so I would have to buy in bulk.

These bracelets are not made solely for men. It is unisex, and I dont plan on diluting the bracelets idea with any other products. Down the line, I will be bringing in more material if this project is successful
 
nykickstape said:
Thanks all for the reviews and comments so far. I understand that this is very similar to a Rastaclats bracelet but the idea of this Kickstarter is completely different. This is funding to create an online Flash platform like Nike ID where anyone can design their own bracelets.

Keep in mind that this isnt going to be the only bracelet design, pattern, colors, material etc.

The idea of Woven I.D. in the end is a unique way to customize and purchase a product. Yes you do get a bracelet in the end, but the bigger picture/ goal of this is to raise funds to create that flash platform and for every individual to be able to customize their own unique product.




Yes, it does look similar to another product. But imagine being able to choose your own color, material, and clasp to create a bracelet (much like NikeiD, then no bracelets will look alike. I started this kickstarter because I am unable to purchase all these different types of materials all at once. And yes, the pattern and material is similar, but the Magnet makes a big difference. The point of the magnet was to make the bracelet easy to put on and take off. The magnets also allows for my Halflet creation.
Click to expand...


I do understand the bespoke aspect of the product, as I originally stated in my first reply.


In any case, I still feel it's a bit late in the game for these woven "sneaker lace" esque bracelets.


I feel like everyone who wanted one probably has bought a one (or a few) of these things already.


I also feel like brands like rastaclat nailed down the crowd that this really appeals to by offering sneaker flavored colorways. So for that reason I don't see a huge market for a bespoke or "ID" type of service. Most kids who are wearing these things are doing it to match their shoes and to that end, I think other companies have the CWs they want down pat. Not a lot left to be desired.


And really at this point a lot of brands are offering premium materials, so unless you have such materials (like premium leather, hemp, etc) available you're not actually offering more than the existing brands.


I know you have a 3M option but rastaclat has had that as well.

So while I can appreciate you're trying to bring something different to the table here, I feel like the the timing is late and the execution contrived.
 
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SneakerHeathen said:
g'luck to you but as BenDover has said, it's essentially indiscernible from others in the market.


it's also a fad product & serves no utility.


if you had came out with this say four years ago, you may have had something.


but it's been done & honestly I feel like rastaclat & other brands have done it better. the market at this point is over-saturated and to be honest I don't see much of a market share left for even a 'bespoke' bracelet service.
Click to expand...
I think you are all looking this individual production too much. Down the line, Woven ID will offer more patterns and rope materials (ex: leather in a different braid). And what is unique about Woven ID is being able to customize a bracelet down to its length to make it fit you. Rastaclats design s one size fits all and requires a clasp where you would have to tighten a rope on two ends to secure it.

If an individual is wearing a bracelet, their wrist size does not change over time, so why should you need to adjust it? Why not purchase it made to fit. And imagine being able to freely design something you truly like and can call unique. Im not talking about just the color and length. Im talking about material,patterns, and much more.  And honestly, my BIGGER idea has never been done before. Nike ID revamped their business model halfway down then line and it is what it is today because they are continuously improving their motto where the consumer is the designer. I myself see a lot of potential in the idea of customization.

But in the end, I do hear where you are coming from. If this was just another bracelet, it would fail, but it is much more.

And I love the Gif by the way haha... Mr. Wonderful is a character
roll.gif
 
nykickstape said:
I think you are all looking this individual production too much. Down the line, Woven ID will offer more patterns and rope materials (ex: leather in a different braid). And what is unique about Woven ID is being able to customize a bracelet down to its length to make it fit you. Rastaclats design s one size fits all and requires a clasp where you would have to tighten a rope on two ends to secure it.

If an individual is wearing a bracelet, their wrist size does not change over time, so why should you need to adjust it? Why not purchase it made to fit. And imagine being able to freely design something you truly like and can call unique. Im not talking about just the color and length. Im talking about material,patterns, and much more.  And honestly, my BIGGER idea has never been done before. Nike ID revamped their business model halfway down then line and it is what it is today because they are continuously improving their motto where the consumer is the designer. I myself see a lot of potential in the idea of customization.

But in the end, I do hear where you are coming from. If this was just another bracelet, it would fail, but it is much more.

And I love the Gif by the way haha... Mr. Wonderful is a character :rofl:
Click to expand...


In any case I bid you luck, I respect entrepreneurs and you've got to try different angles, different things, before you find something that really works.


I see you have an 85/15 consignment site for sneakers, I see you're diversifying your business and finding new ways to monetize.


So keep it up, and who knows, maybe I'm wrong, maybe the market for woven bracelets is bigger than I think.
 
It is hard to say to produce the flash platform down the line can easily run me 20 grand. In order to be able to FULLY iD a bracelet with a working model like NikeiD, I would say it can cost $15-20 down the line (realistically). Just because the amount that would need to be invested into all the different types of materials and the development of the site. 

Like I said earlier, this crowdfunding project is not to sell the bracelets but to raise funds to build a platform where you can take customization to a whole new level. But I do understand where everyone is coming from, and I appreciate all the comments!
 
SneakerHeathen said:
I do understand the bespoke aspect of the product, as I originally stated in my first reply.


In any case, I still feel it's a bit late in the game for these woven "sneaker lace" esque bracelets.


I feel like everyone who wanted one probably has bought a one (or a few) of these things already.


I also feel like brands like rastaclat nailed down the crowd that this really appeals to by offering sneaker flavored colorways. So for that reason I don't see a huge market for a bespoke or "ID" type of service. Most kids who are wearing these things are doing it to match their shoes and to that end, I think other companies have the CWs they want down pat. Not a lot left to be desired.


And really at this point a lot of brands are offering premium materials, so unless you have such materials (like premium leather, hemp, etc) available you're not actually offering more than the existing brands.


I know you have a 3M option but rastaclat has had that as well.

So while I can appreciate you're trying to bring something different to the table here, I feel like the the timing is late and the execution contrived.
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You also have to keep in mind that my target audience is EVERYONE, not just the sneakerhead community. And as I mentioned, the  nylon material I use will not be the only material (same goes for the pattern). The end of the day, I am selling a service (customization), and not just a product.

My business motto is based after NikeiD's. If you can effectively execute an idea/ name, you can be successful in any sense. For example all their iD lines sell for a good amount over retail and it is not because of the material they use, but because customers have options to make and choose what they want to buy. If you can think of an accessory company out there who does full customization, please let me know.

I do understand the PRODUCT im offering on Kickstarter is nothing special. But with the money raised, the services i will be offering will be unique and different.
 
nykickstape said:
You also have to keep in mind that my target audience is EVERYONE, not just the sneakerhead community. And as I mentioned, the  nylon material I use will not be the only material (same goes for the pattern). The end of the day, I am selling a service (customization), and not just a product.

My business motto is based after NikeiD's. If you can effectively execute an idea/ name, you can be successful in any sense. For example all their iD lines sell for a good amount over retail and it is not because of the material they use, but because customers have options to make and choose what they want to buy. If you can think of an accessory company out there who does full customization, please let me know.

I do understand the PRODUCT im offering on Kickstarter is nothing special. But with the money raised, the services i will be offering will be unique and different.
Click to expand...



Have you gotten a lot of interest from non-sneaker enthusiasts? What has led you to believe there is a market beyond the current niche that'll be interested in these?


:nerd:
 
SneakerHeathen said:
Have you gotten a lot of interest from non-sneaker enthusiasts? What has led you to believe there is a market beyond the current niche that'll be interested in these?


nerd.gif
Click to expand...
By "these", I'm assuming you're speaking about the bracelets I have specifically. If you weren't a sneaker enthusiast, you would not associate these with shoelaces because nowhere in the project did I mention shoe laces. Down the line, the bracelets might not even use these nylon ropes. I think a lot of you are too focused on this particular style of bracelet (which was my fault) but I am working on regular bracelet designs as well with different material. My target consumer is EVERYONE because anyone can wear a bracelet.  So yes, I believe there is a market for customizing bracelets using a variety of different material for different occasions. Just as there would be a market for customizing earrings, necklaces, etc.
 
The choices on yoru kickstarter are so limited material and design wise that it's really no different than the large amount of premade rastaclat bracelets...
 
GWAP said:
 
The choices on yoru kickstarter are so limited material and design wise that it's really no different than the large amount of premade rastaclat bracelets...
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The reason I am on Kickstarter to begin with is because I dont have the funding to offer the wider variety of materials,and designs. Please look past the rewards and focus on the concept of being able to design a unique bracelet.
 
nykickstape said:
GWAP said:
 
The choices on yoru kickstarter are so limited material and design wise that it's really no different than the large amount of premade rastaclat bracelets...
Click to expand...


The reason I am on Kickstarter to begin with is because I dont have the funding to offer the wider variety of materials,and designs. Please look past the rewards and focus on the concept of being able to design a unique bracelet.
Click to expand...

I think the point is, NT doesn't think there's a big market for people who want to customize one because there are sooooooooooo many to choose from already.
 
I think the major problem with customizable bracelets is that it will be certainly limited design-wise early. Right now, your options are limited to only the four designs you have which all utilize similar nylon rope and all in solid colors. Seeing that on a kickstarter campaign, people won't be able to really visualize the full potential of customization. Glancing at the video, you only see different colored bracelets, which makes it seem as though it is just another vendor selling mass produced bracelets that you could make yourself given the materials. 

The difference between Nike ID and the bracelet is that Nike customizes it in a way that you can't make it yourself unless you were to spend significant time/money. From your Kickstarter video, it doesn't show any of those highly customizable options like engraved magnets clasps, or interwoven colors/threads. 

I understand you currently don't have the funds to support such a large amount of fabric and materials. However, in order to make the campaign more effective, you'd have to make a concept video, even though you don't have the software to currently launch the platform, you should figure out what is possible if you were to have the funds, and edit the video accordingly to show that possibility. Basically fake it till you make it. 
 
GWAP said:
The choices on yoru kickstarter are so limited material and design wise that it's really no different than the large amount of premade rastaclat bracelets...
Click to expand...

which is what I'm trying to convey as well.


it's a catch 22 almost because just about anything he'll be able to offer initially will have already been done otherwise.


so it's kind of like a "work with me people" situation, and you can't expect people to just be like "okay, let's fund your vision".


it's too early, maybe you need to invest more of your own money before people can get with the program, because as of right now it's all in the infancy stages.
 
nykickstape said:
By "these", I'm assuming you're speaking about the bracelets I have specifically. If you weren't a sneaker enthusiast, you would not associate these with shoelaces because nowhere in the project did I mention shoe laces. Down the line, the bracelets might not even use these nylon ropes. I think a lot of you are too focused on this particular style of bracelet (which was my fault) but I am working on regular bracelet designs as well with different material. My target consumer is EVERYONE because anyone can wear a bracelet.  So yes, I believe there is a market for customizing bracelets using a variety of different material for different occasions. Just as there would be a market for customizing earrings, necklaces, etc.
Click to expand...


how will you market them then?


because as of right now you're marketing them to a specific crowd, beyond that what demographic do you hope to reach and how will you reach said demographic?


because as of right now, for these kind of bracelets they have really one target market, and that is the sneaker enthusiast market. I'm not seeing widespread crossover appeal.


I can understand you're going to offer different designs to reach different audiences, but how do you plan on reaching these audiences?


the reason why I think rastaclat is so successful is because they know what people want and they make it. they know their target demographic and they streamline their design language for that reason.


they know exactly how many SKUs they need and what'll sell, and they don't need to sell it (meaning they're not limited to their web store), it's available on an array of online & brick and mortar boutiques.


to model your business after Nike ID is going to be a monumental undertaking because you're going to basically have to take a shot in the dark to know how much of each material you need available, you need to have a lot of different options and you're going to need a high volume of sales or else you're just going to have product sitting.


the issue is customer acquisition & education. Nike knows exactly how much of each material they'll need because they have the data from their generic model to know what demographic wants what and that's how they go about choosing models/materials for ID. You're telling me that this will reach a wide audience, why?


I feel like this ID idea has its merits but it also has its limitations because customers NEED to know of your site or else it'll never happen for you. whereas rastaclat and other brands can go to boutique to boutique and get themselves into a variety of locations.
 
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My friend does this, 550 Paracords. Looks exactly like yours but way more customizeable. He posted a pic of Carlos Boozer actually wearing one he ordered. That being said...


Its a recycled idea and by no means will it make you rich nor can you make a living off of it. Keep it as a hobby and look for a day job.
 
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