Originally Posted by bigj505
Sales haven't plummeted tho
Especially the holiday XIs. They sell out in store. It's the resell value that has gone down which Nike could care less about.
"Sales plummeting" was not the correct term.
...But the idea that sales have been consistent YOY vs last year doesn't seem right to me. Obviously, this is all proprietary information that only Nike employees have access to, but the fact that there are still soo many Aqua 8s (historically a big release for Nike) and all of this summer's releases are still available for retail at the big chains...all points to declining sales.
Maybe Nike produced more 8s this year than 6s last year and even with the amount of unsold stock, they still sold more than last year...that's a possibility...just not the possibility that seems the most likely to me.
The stock price is still climbing, which is great (I own some Nike stock), but I have a feeling that is more because of Nike Apparel growing so much more so than Jordan brand.
Also, resell price is always a good indication of popularity (retail sales).