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Sneaker sales are doing better than ever, and the reported U.S. sales numbers from 2014 prove that there’s no slowing down. The big winner is
Nike, the big loser is adidas, and Jordan Brand, again, is in the middle of the pack. Jordan Brand’s signature shoe sales don’t include any
figures for Air Jordans or Jordan Retros, because they aren’t signature shoes for active NBA players. In addition, Steph Curry’s incredibly
popular UA Curry One is not included in this list because the shoes only dropped five weeks ago, and Wade’s Li-Nings are not readily available
in the States. But with so many new signature sneaker lines debuting in recent months, the reported numbers at the end of this year could be
key in projecting brand success over the next few years.Here, we break down in order (from top the bottom) the signature athletes in the NBA
that have pulled in the most dollars in the U.S. market, the reported amount, and the change from 2013. Generally speaking, it appears that
sneaker sales continue to grow, with only the Melo line reporting no growth and two adidas signature guys reporting decreases. The biggest
jump by number and percentage is Kobe Bryant, whose signature shoes were incredibly popular in 2014 thanks to the Flyknit-based Elite
model. The biggest tumble goes to Dwight Howard, but that news isn’t even the worst for adidas this week. In any case, check out the list
below (info via Forbes) and let us know what numbers surprise you the most.
http://sneakernews.com/2015/03/18/s...-in-and-lebron-james-is-the-big-winner-again/
Top NBA shoe sales:
LeBron James: $340 million
Kevin Durant: $195 million
Kobe Bryant: $105 million (via @Forbes)