Does Nike read Niketalk?

jeffnsee

jeffnsee

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Oct 29, 2014
Corporations dish out tons of money every year on focus groups and surveys to gather data on their customers and learn about their preferences, what they think of their products, etc. So my question to you guys is, do you think Nike reads sneaker forums like Niketalk and to what extent? 

Personally, I think they do read these forums and use the data they gather to make some of their product decisions. There's a ton of users on Niketalk, we represent their most profitable customer base (sneakerheads/collectors), and the data they gather is pretty much free. They probably don't use Niketalk data for their big decisions like pricing/production, but I could see them scanning these forums for small things like what colors we might want and stuff like that.

Thoughts?
 
Well, working at Footlocker, I've seen some of my co-workers browse the site. By some, I mean one. I've never axed him for his SN though cause I'm hoping to someday become manager and I could be his boss. It would just be awkward cause then it'd basically be like him calling me daddy.
 
Frank Mucus said:
Well, working at Footlocker, I've seen some of my co-workers browse the site. By some, I mean one. I've never axed him for his SN though cause I'm hoping to someday become manager and I could be his boss. It would just be awkward cause then it'd basically be like him calling me daddy.
Click to expand...
u wot m8
 
Frank Mucus said:
Well, working at Footlocker, I've seen some of my co-workers browse the site. By some, I mean one. I've never axed him for his SN though cause I'm hoping to someday become manager and I could be his boss. It would just be awkward cause then it'd basically be like him calling me daddy.
Click to expand...

:smh:
 
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Yes there is plenty of Nike employees who frequent this site, a lot of industry people in general... But then you gotta ask the right questions, its more like "Does Nike Leadership read Niketalk"?  Even then, NT is may .04% of their total customer base...  The Monarch Customer means more to Nike from a revenue standpoint than listening to us here......

-Fresh
 
I'm pretty sure a lot of employees whether at nike/Adidas/Reebok etc. are Sneakerheads or love kicks in general. So Why wouldn't they frequent sites like this on their own "personal" time. And by employees, I mean on the corporate side. Heck, I'm pretty sure they're more focused on people here who is leaking out info or pics that only a corporate employee would know.
 
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