I can understand they're showing love to the hometown but why both launch colorways? People would like to try on the shoes before buying given it's a new model. I don't understand their strategy. The Homes should be everywhere and the South Side Lux in Chicago.
Probably samples. Look at the first page you see a rendering looks like that.
Ya I agree that this release seems really poorly executed. I've been buying rose shoes since the 2.5s and I always wondered if it was harder for those outside of the Chicagoland area to be able to get their hands on these shoes,