- 761
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- Joined
- Apr 27, 2014
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"In the second chapter of the latest 30 for 30, ‘Sole Man,’ we learn how Sonny Vaccaro helped Nike build a marketing empire in 1984 when he encouraged the company to take a chance on a young Michael Jordan as its signature athlete. What followed would revolutionize the commercialization of youth athletics.
In 1984, Sonny Vaccaro and Nike executives plotted a strategy to get into the world of pro basketball. How they ended up signing Michael Jordan and launching the Air Jordan brand is a Hollywood story that features secret phone calls, a six-figure check, a mansion in Oregon, and a plate of ribs at a Tony Roma’s restaurant in Santa Monica."
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In 1984, Sonny Vaccaro and Nike executives plotted a strategy to get into the world of pro basketball. How they ended up signing Michael Jordan and launching the Air Jordan brand is a Hollywood story that features secret phone calls, a six-figure check, a mansion in Oregon, and a plate of ribs at a Tony Roma’s restaurant in Santa Monica."
EndFragment
