"Well I think for me, with the technology that we have at Nike, I wanted to use some of it. When I go into the Lab and see some of the technology that we’re using, I was like ‘OK I want my shoe to be lighter, let’s try to get lighter’. When I was using the full length air bag it was kind of hard for us to get lighter because it runs throughout the bottom of the shoe. It’s a full bag. So it was hard for my shoe to get lighter at the time. The full length air bag worked for us very well, but I wanted to get lighter, I was kind of jumping that notion. I wanted a different feel and we were able to figure it out. With the LeBron 11, 12, and 13 I feel really good where I’m at. I’m getting older. I want to continue to get lighter. That’s not only with my shoe but with my body as well."
LeBron On What He Wanted To Be Better From The LeBron 12:
"It’s hard for me to say because they perform so well. I mean, I wore them throughout the whole season, I didn’t have any problems with them at all, and it got me all the way to the Finals and I performed with them there, man. But it was just a clean slate. After the 12s (and I’m gonna continue to wear them obviously to this day) but it was a clean slate for us when we started the 13 and we figured out how to take the Hex pads that we had from the 12s and make them even more dynamic, make them with even more cushion. Make them bigger. Make them hit some of the hot spots in my foot that we didn’t tackle last year with the 12. When I saw how comfortable the Hex pads rolled last year on the 12, that’s the question that I asked ‘How can we improve the Hex pads from the 12 to the 13?’"
LeBron On The Hyperposite Overlay:
"If you were able to see the process of the shoe, there’s only like 3 pieces to the shoe. You have the upper, the midsole, and the outsole. If you were to take the shoestrings out of it, the shoe won’t just fall. These parts of the shoe that you see just gives me all the lockdown comfort that I need. I do a lot of my turning in the top of the foot. I do a lot of my cutting."
LeBron On How The Process Has Changed From Making His First Signature Sneaker To His Latest:
"I think back then it was like - just put as much material on it as possible. I’m 18 years old, it doesn’t matter. I don’t care about the weight, let’s put as much material on there. I want it to look like this, I want it to look like that. I think from the 1 to the 13, 13 years later, I’ve gotten older. I have more miles on my body. Technology has gotten better over the years not only from Nike but from everybody. So how can we use that to our advantage? And I think we’ve been able to do that from the 1 to the 13."
LeBron On Why He Can't Wear Jordans, Among Other Things:
"I think every Nike athlete is different and I support all Nike athletes. I’ll wear a Nike athlete’s shoe past or present. For my body, and for what I do, it’d be hard to take something from someone else - another athlete - it’d be hard for me to take from Mike’s shoes because Mike played at 212, or 215 (lbs) at the max and I wouldn’t be able to take some of the specifications that he had off of his shoe onto my shoe because I’m playing at a different weight class. The shoes that Penny Hardaway wore, I couldn’t because my weight class. I think what we all try to do though is not have something that’s only performance based, but have something that’s style-based. Those are the things I think we all look at as Nike athletes including my current teammate Kyrie Irving - a shoe that’s great performance wise but can translate off the court as well. I think that’s something we all take from each other, but as far as the exact specs we (Nike and I) have always done our own thing."
LeBron On His Favorite Colorways And How He Plans What He'll Wear For The Next Game:
"It has some thought. Sometimes it’s just spur of the moment, some of it’s just kind of just random. It all depends on how I’m feeling. Like I was in L.A. and I know my Fairfax team is out there and they was doing well at the time. I was playing the Clippers and I was like ‘OK let me wear the Fairfax 11s’ when I was on the floor. When I came back here (to Cleveland as a member of the Miami Heat) that was a shoe that I played in when I was in Cleveland, and I was like ‘OK I’m gonna bust these ‘Christ The Kings’ out.’ I’ve always thrown things out there to let people know a wide range of how long I’ve been doing this. I’ve been very blessed to have 13 signature shoes. That’s not even counting my Soldier line, my lows, my Ambassador, and whatever else we have. (Laughs) We have more. We have more. So it’s pretty cool to be able to go out and go back in time and wear something that I’ve worn in previous years."
LeBron Wouldn't Mind A South Beach Revival Though:
"The ones that I wanna bring back for real is the Miami Nights. We did some crazy joints with those especially with the 8s."
LeBron On Where The Design Process Starts For Each Signature Model:
"If you look at all my shoes from year to year, there’s very little resemblance. People are like ‘ah, you don’t wanna stick to the same?’ Some of my favorites are the 7s, and if you look at the 7s to the 8s it’s totally different. The 1s to the 2s. the 12s to the 13s is different as well. I always like to take little small pieces here and there from the midsole to the outsole. The upper. I always like to fine tune things and keep people a little off balance with it."